Project Pawtner

Plush Paws Grooming & Boutique – Florida, U.S.A

A look at the completed branding for Plush Paws Inc., an award-winning pet grooming salon and boutique in Florida.

This project was such a joy to create because it gave us room to build a brand world that feels polished, charming, and full of personality. From the logo and color palette to the custom website details, illustrated brand elements, and packaging-inspired touches, every piece was designed to feel cohesive, elevated, and unmistakably Plush Paws.

One of the most special parts of this project was creating a custom set of branding illustrations modeled after the client’s own beloved pets, including their Pomeranian and Siamese kitty. Details like that do so much more than make a brand look cute. They make it memorable, versatile, and deeply personal.

Custom branding illustrations may be an added investment, but they almost always pay off. They give a business more ways to stand out, create a richer visual experience, and attract the kind of clients who are drawn to thoughtful, distinctive branding. They add charm, story, and flexibility across websites, social media, packaging, print materials, and beyond.

This is exactly the kind of creative depth that helps a brand feel less generic and far more magical.

Custom Branding Color Names:

Via *Sniff Select Naming Service
Navy Nose / Mustt Mist / Shedding Sage / Gator Green / Sniffer’s Sandstone / Bark Blush / Golden Growl

– – – –
*Sniff Select Naming Service is included only in our branding packages. It’s a one-of-a-kind creative service we love creating for our clients.

Designed + Delivered:

• Logo Design
• Secondary Logo
• Sub Mark
• Pattern Design
• Business Card (Print Ready + Custom Canva Template)
• Instagram Social Media Graphics (Custom Canva Template)
• Facebook Cover Design (Custom Canva Template)
• Mascot + Branding Illustrations (Print Ready + Custom Canva Templates)
• Pet Grooming Report Card (Custom Canva Template)
• Branding Color Palette
• Generative Icon Animation(s)
++ More Coming Soon!