Improve & Upgrade Your Pet Business with Expert Branding Design: 5 Advantages of Hiring a Graphic Designer Specializing in the Pet Industry

Improve & Upgrade Your Pet Business with Expert Branding Design: 5 Advantages of Hiring a Graphic Designer Specializing in the Pet Industry

Congratulations on being a budding Petpreneur, ready to make your mark and bark? With plan of action and professional training, you’re well on your way to success. So…now what? It’s time to find a branding designer. Not just any designer, but one who will understand your niche related business inside and out. And who will be able to deliver the work with care and precision.

Unfortunately, finding such a designer can be a challenge. The sad truth is that such designers are often difficult to find because this often means that they can only endeavor a limited set of creative services with the aim to help make your business memorable; when what you really need is for it is to be REMARKABLE. Don’t settle for anything less. In fact look for a niche based designer who will help you to take your pet business to the next level.

Here are 5 reasons why hiring a specialized pet branding designer can provide a significant payoff for your pet business

Birdy GIFT for Sniff Design Studio


A specialized designer for your pet business branding will be able to develop highly specific and compelling designs that resonate with your target audience. By understanding the nuances of the pet industry, they can create branding that speaks directly to pet owners, pet lovers, and potential customers in a way that is both relatable and engaging. They can incorporate elements that are unique to your niche, such as breed-specific images or pet-related puns, to make your branding stand out in a crowded marketplace.

By working with a niche-specific designer, you can ensure that you’re branding accurately reflects your brand’s personality and values, while also meeting the needs of your target audience. The result will be a visual identity that sets your pet business apart from the competition and establishes a memorable brand presence that truly connects with pet owners and lovers.

Birdy with classic phone GIF for Sniff Design Studio


They will be well-versed in the latest creative and marketing tactics within the pet industry. They stay on top of trends, updates, and emerging technologies, allowing them to develop effective branding strategies that meet the needs of your business and its customers.

In the ever-changing landscape of the pet industry, a specialized designer can provide valuable insights and knowledge that are essential to keeping your brand relevant and competitive. They can help you capitalize on emerging trends, such as eco-friendly or sustainable products, or use social media platforms that are popular with pet owners to reach your target audience.

In addition to staying current with marketing and design trends, a specialized designer will also have experience working with pet-related businesses, which can lead to a more streamlined and effective design process. They will have a deep understanding of the pet industry and be able to offer expert advice on what design elements will be most effective for your specific business and audience.

Bunny Rabbit Graphic Designer GIF for Sniff Design Studio


A specialized designer will have close ties to the pet industry, giving them access to the latest emerging trends and industry insights. They are always up to date with the latest pet products and services, pet owner preferences, and industry shifts, allowing them to stay ahead of the curve when it comes to designing for your business.

By being plugged into the pet industry, a specialized designer can provide valuable market insights, such as which colors and design elements are currently popular, what kinds of pet-related products are in high demand, and what pet owners are looking for in their purchases. They can use this knowledge to create branding that resonates with your audience and drives results for your business.

In addition to staying informed on industry trends, a specialized designer will also have established connections with pet-related businesses and organizations, such as pet stores, groomers, and animal shelters. This can lead to potential partnerships or collaborations that could benefit your business, as well as providing access to resources and promotional opportunities that you may not have had access to otherwise.

So, by partnering with a specialized designer for your pet business branding, you can tap into their close ties to the industry and gain valuable insights and connections that can help your business succeed.

Puppy dog with packages GIF for Sniff Design Studio


They’ll share in your deep profound love and passion for animals, and this can make a significant difference in the branding process. Their understanding of the emotional connection that pet owners have with their pets allows them to create branding that captures the essence of your brand’s message and aligns with your values.

By having a shared love for animals, a specialized designer can take the time to understand your business goals, products or services, and target audience. They can work with you to identify what makes your pet business unique and help you communicate that message effectively through your branding.

Additionally, a designer who is passionate about pets can bring a unique perspective to your branding by incorporating creative ideas that celebrate the bond between pets and their owners. They can create designs that capture the personality of your brand and the pets it serves, helping you stand out from the pack and making a lasting impression on your target audience.

Kitten and Bear Graphic Designers GIF for Sniff Design Studio


A niche-specific designer is someone who will never tire of talking with their clients about all things pet/animal related. This passion and enthusiasm for pets is a valuable asset that can translate into creating branding that truly resonates with your target audience.

With a designer who loves pets, you can expect to have someone who is genuinely interested in your business and your vision. They will take the time to understand your brand story and create a branding strategy that captures the essence of your business. This can include a detailed discussion of your pet products or services, the challenges you face, and your goals for your business.

Working with a designer who is passionate about animals means that you have someone who will listen attentively to your feedback and provide creative solutions that align with your values. They can collaborate with you to refine your branding strategy and ensure that it aligns with your business objectives.

Moreover, a specialized designer’s passion for animals means they are always seeking to expand their knowledge about pet-related products, services, and emerging trends. They will keep abreast of the latest pet-related news and insights, which can provide you with valuable industry knowledge and ideas for your business.

Finally, when it comes to choosing a designer for your pet business branding, it’s essential to consider their experience and portfolio. Like us! Sniff Design Studio is a design agency that has chosen to specialize in the pet industry. And with over 15+ years of professional and long-standing experience. You can be assured that you are working with a creative partner that has a deep understanding of the pet industry and its unique challenges. That we have worked with a wide range of pet businesses, from dog groomers to veterinarians, and have created successful branding for them all.

In fact, if you’d like to take a moment to come and dig our portfolio. You’ll find that it contains a collection of creative solutions we’ve been able to offer our growing base of pet business oriented clientele. Here at Sniff Design Studio, we understand the importance of developing a brand that represents your shared personality, passion, and niche. And by having a thorough and collaborative design process that involves working closely with our clients. You can be certain that the branding will be a true reflection of your vision, heart and workmanship.

So, if you’re a pet professional or burgeoning pet business looking to build your business while creating brand recognition, Sniff Design Studio IS the ideal creative partner for you. (Yep! We’re quite biased).

We’ll work with you to create unique and one-of-a-kind branding that will make your competitors howl with envy. Paw-yeah!

Custom vs Premade Pet Business Branding: Which One is Right For You?

Custom vs Premade Pet Business Branding: Which One is Right For You?

Here at Sniff Design Studio®. We’re always wagging our tails about branding for pet businesses! As pioneers in the pet branding world. We’ve always championed custom branding as the top dog choice. But hold onto your leashes, because we’ve got a new trick up our sleeve!

Surprising as it may seem, not every pet business needs a custom brand from the get-go. Sometimes, starting with a pre-made brand can be the purrfect solution for a budding business eager to make its mark.

But fear not, furriends! We’re not barking up the wrong tree. While we’ve been staunch supporters of custom branding for a long time. We’ve sniffed out a new opportunity to cater to those who may not be ready to dive headfirst into a fully customized brand. Introducing our latest innovation: semi-custom, done-for-you pet business branding kits, available through our paw-some sister company: Sniff Design Basics®. Also, what makes these kits semi-custom is that they’re sold only once. Pretty neat, huh?

Now, you might be wondering, “Wait a minute! I thought Sniff Design Studio® only offered custom branding for the pet industry!” Well, you’re not swimming in the wrong fishbowl While we have been rolling with custom pet branding for quite a while. Here are a few reasons why we’re adding this new paw-sibility to our creative lineup.



The ever-changing and ever-growing nature of the pet industry. And the nature of professional needs stemming from it. And the main need we’ve encountered is the need for a professional brand identity. Alas, not all startups or small businesses can or are ready to invest in a fully-fledged branding option. Yet their desire to stand out is strong. They too deserve a brand that will help them find and fulfill their place in the industry.


In recent years, we’ve witnessed a surge in DIY branding attempts facilitated by online programs and apps. These platforms falsely promise the ability to design or develop one’s own branding, commonly referred to as DIY branding or Build Your Own Branding (BYOB). We liken this trend to a puppy trying to fetch its own ball. While the little pup may be able to throw their own ball, the thrill of the play will only last for so long.

While the idea of Build Your Own Branding (BYOB) might seem appealing at first. Many find themselves in the doghouse with weak and uninspired branding. Not to mention, it can cost them the most precious resource of all—time.
Time is like a squeaky toy, once lost, it’s gone forever! Our experience shows that while some may have a knack for design. Most end up feeling like they’re chasing their tails.

We firmly believe that when it comes to branding and design, it’s best to leave it to the professionals, unless you’re a design-savvy petpreneur, in which case, pawsitively go for it!


We’re absolutely smitten with crafting brands for pet industry professional. It’s like finding the perfect spot to bury a bone! Our premade branding kits are a labor of love. Carefully designed to unleash creativity and cater to the unique needs of petpreneurs. The joy we get from designing isn’t just about us. It’s about how we can use our passion to help others fetch their dreams.


Before we delve into the benefits of premade branding for your pet business. Let’s clarify what premade branding kits entail in this context.

A premade branding kit tailored for pet businesses. Is a comprehensive and pre-designed brand package specifically crafted to cater to the unique needs of the pet industry. It can include various elements such as logos, color schemes, and marketing materials that can be customized to align with your pet business. For example, when you select a premade branding kit for your pet business with Sniff Design Basics.We’ll team up with you to make it your own, adding your business name, contact info, and any other important details. That way, it’ll truly represent your brand within the pet industry.



With a premade brand kit. You can unleash your pet business’s potential without unleashing your entire wallet! It’s a cost-effective way to give your brand a professional makeover while keeping your tails wagging with delight.


A premade brand ensures your pet business stands out like a bright collar in a sea of fur. Say goodbye to amateurish design. Opting for a premade kit guarantees a polished and professional look that’ll have your competitors howling with envy. Paw-yeah!


Investing in a premade brand is going to save you a LOT of time. Especially if you’re on your own attempting a DIY branding option. BYOB? BYOC!! B=build  Y=yourself  O=out of  C=chance. Think of it like finding the shortcut to success in a maze of branding chaos. It saves you precious time. Leaving you with more time to focus on what really matters—growing your business and earning those well-deserved treats!

So, if you are a pet business startup finding your footing. Or have a limited budget or are simply done with the DIY route. Yet aren’t quite ready to invest in a fully custom pet brand. Then a premade pet business branding kit, from Sniff Design Basics® can serve to be a great fit. Take a moment to sniff out some of them posted below.

Now, as a specialized pet branding design studio. Let’s dig into why opting for a custom branding solution might just be the perfect path for you.



When you collaborate with a designer or creative agency. You’re not just getting a brand design—you’re getting a tail-waggingly strategic masterpiece crafted exclusively for your pet business. It’s like having a personalized collar that perfectly fits your brand’s unique personality and goals.


Custom branding isn’t just about the end result. It’s about the journey of unleashing your brand’s full potential through collaboration. You see, working closely with a designer allows for tail-wagging revisions and refinements. Ensuring that every bark and meow of your brand’s identity is SEEN and heard loud and clear. It’s a partnership that lets you express your brand’s needs with the freedom of a pup chasing its favorite ball.


With custom branding, you’re not just getting a brand that fits like a glove. You’re getting a one-of-a-kind masterpiece that stands out in a sea of generic bones. Your brand will be set to be as as unique as you. Showcasing the essence and individuality of your pet business with wag and in every purr.

So, whether you’re a playful puppreneur ready to fetch a custom branding solution. Or you feel like your current brand needs a little extra grooming to reflect the high-end quality of your pet services. It’s time to partner with Sniff Design Studio.

Click the button below to unleash more info about our custom and all-in-one branding package solutions. Ready? Set? Hi-ho! Let’s go!

No matter whether you’re choosing to pamper your pet business with custom tailoring. Or opting for the ready-to-go charm of premade branding. Making a strategic decision is like giving your business a cozy spot by the fire. So, we hope this post has been a bit of a guiding paw. In helping you fetch the purrfect branding solution for your pet venture, ensuring it wags its way into the hearts of your customers.

After all, WE ARE! And will continue to be in the business of helping people put their love of animals to work.

sniff design birdy and heart product testimonial for Sniff Design Studio
Pet Branding Color Inspiration

Pet Branding Color Inspiration

Color is powerful. It has the power evoke subconscious emotions within us from creativity and inspiration to happiness and joy. While color may be a very personal choice, the underlying rules of color psychology need to be considered. By understanding these rules, you can have more control over the feeling your customers will have when they interact with your pet businesses’ branding.

I created a few color palettes for you to use as a source of inspiration as you embark on your pet business branding endeavors. All these color palettes are Pinterest-ready so feel free to grab, share, pin, and post these to your favorite social media platform.

Note: Since these are meant to help and inspire; please respect our copyright and do not crop or alter these in any way. The photos are not to be used on their own

Pet Branding Color Inspiration 2

BERRY BUNNY – This vintage color palette paired with aged and metallic blue exudes an essence of calm.

Pet Branding Color Inspiration 3

BRIGHT CALM – This bright color palette paired with softened blues and calming grays exudes sweet and serene cheer.

Pet Branding Color Inspiration 4

JUMP RIGHT IN – This playful color palette with warm oranges and cool blues exudes a witty and refreshing energy.

Pet Branding Color Inspiration 5

Urban Walk – This bright and urban inspired color palette exudes city flair and modernity.

Pet Branding Color Inspiration 6

The Collared – This earthy and colorful palette exudes playful and good natured sophistication.

Pet Branding Color Inspiration 7

French Fall – This classic and autumn inspired color palette exudes a whimsical and earthy vibe.

Pet Branding Color Inspiration 8

Lick This – This bold, fun and nature inspired color palette exudes outdoor friskiness.

Pet Branding Color Inspiration 9

The Crowned – This bright and adventurous color palette exudes a lively and light hearted mood.

Pet Branding Color Inspiration 10

Dark Beauty – This cooled and refined color palette exudes rich and sleek sophistication.

Pet Branding Color Inspiration 11

Purrfect Travel –  This light hearted yet luxurious color palette exudes an essence of soothed chic.

Pet Branding Color Inspiration 12

Pampered Pup – This soft and chilled color palette exudes a peaceful and pampered calm.

Pet Branding Color Inspiration 13

Crested Star – This bright and embolden color palette exudes an essence of rich brilliance.

Pet Branding Color Inspiration 14

Millennial Love – This playful and bright color palette exudes an essence of youthful whimsy.

Pet Branding Color Inspiration 15

Dog Gone – This lively color palette centering around delicious and brilliant greens exudes a vibe of canine romp.

Pet Branding Color Inspiration 16

Mr. French – This Parisian inspired color palette exudes an essence of elegant sophistication. Oui! Oui!

Pet Branding Color Inspiration 17

Bright Tails – This bright and lively color palette exudes an essence of spirited spring.

Pet Branding Color Inspiration 18

Embraced – This rich and luxurious color palette exudes a golden and intense sophistication.

Pet Branding Color Inspiration 19

Jump For Joy – This splashy and cheerful color palette exudes happy and active canine fervor.

Do you dig these pet inspired branding color palettes?

Would you like us to make one just for you?

One that will come with a fully customized pet branding package to help make you stand out from the pack?
Sniff it out:

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

We’re pleased to start off the new year with some exciting news! Sniff Design Studio® was asked to write an article for up and coming Pets+ Magazine, a premier pet business to business mag.

Given our past and current experience in pet business branding we had the pleasure of contributing an article explaining the importance of not only having good branding – but professional branding.


If you’d like download and read the article click on the following link:
Command Your Brand Business Article by SniffDesignStudio for Pets+ Mag.

Otherwise, you can read it here:


BRANDING is a critical element in the success of any business, big or small. When done well, it’s like offering a firm handshake to each and every potential client you meet. And when done badly, it’s like sticking your tongue out at the world. So why do so many people get it wrong? Let’s look at five of the biggest branding mistakes that too many pet professionals regularly make.

Mistake #1: They don’t understand the power of a brand.

Your store design, logo, signage and advertising are all a bold statement that you are making to everyone who sees it. Those potential customers are going to quickly boil down your statement and file it in one of three basic categories: “We are really cool!” or “We are pretty average!” or “We are a freaking mess!” Once that statement is made, it is very hard to convince potential customers differently. This may sound like heresy to some, but a well-executed brand can even cover up for a weak service — at least for a little while. (At the very least, a strong brand buys you more tolerance for your mistakes.)

Mistake #2: They skimp on what it costs to build a brand.

Building a powerful brand takes time, skill and money. Too many pet business owners try to brand their new businesses (or re-brand their existing ones) over a single weekend. Saturday, they sip wine and think strategic “big” thoughts about their business. And then on Sunday, they go nuts with a CD of clip-art and a million Windows fonts. Believe me: in the end, your audience can see exactly what you invested in creating your brand. Just as bad as doing a bad D-I-Y job is hiring out your critical identity work to a $99-per-logo factory that doesn’t care one bit about what lasting impression your business will make.

Mistake #3: They don’t stick to strong brand guidelines.

Once you’ve established your brand style, stick to it. While it will be incredibly tempting to use a color or a font outside of your business’s usual style, doing this too often will negatively impact your customers’ perceptions. Customers see an

inconsistent brand as unreliable. This negative perception can be easily avoided by establishing a detailed style guide for your business and following it religiously. Stay disciplined!

Mistake #4: They build a brand and then let it stagnate.

If you’ve avoided Mistake #3 and maintained your brand guide lines for a period of time, eventually your cutting-edge identity will need refreshing. Logo artwork falls out of trend. Store signage fades and needs updating. Advertising campaigns run their course and need a new direction. (Even Met Life finally got rid of their famed Snoopy advertisements just a few months ago.) While the strongest brands might need only subtle changes over the long term, they are still in a constant process of changing and growing. Working with a knowledgeable pet industry designer can help you navigate this challenge and help your brand mature gracefully.

Mistake #5: They try to appeal to everyone.

To build the strongest possible brand, start by accepting the fact that you won’t appeal to everyone. The brand that connects most strongly with one type of customer is unlikely to connect as strongly with others. Don’t weaken your appeal and suck all the personality out of your brand by trying to reach everyone. Pick your niche and target customer, decide on your brand personality, and roll the dice!

MONICA CEVALLOS is founder and owner of Sniff Design Studio®; a small, award-winning graphic design boutique and pet blog that has catered exclusively to pet business professionals around the world since 2003. Contact Monica here.


Last but not least, if you are a pet business owner and/or manager you can get a FREE subscription of Pets+ Mag.  Pawsome!