The ‘Pawfect’ Investment: Why Branding Your Small Pet Business is Worth Every Penny

The ‘Pawfect’ Investment: Why Branding Your Small Pet Business is Worth Every Penny

In the competitive world of small pet businesses, standing out from the pack is essential for success. While many pet entrepreneurs focus solely on their products or services, ignoring the power of branding could mean missing out on potential profits.

We’re big believers in the value of branding, especially after working for over 15 years with clients in the pet industry. We’ve witnessed firsthand how branding has transformed our clients’ businesses, not just financially, but also in terms of their visibility and engagement within their community and online.

So, let’s dive into why investing in branding for your small pet business can bring significant returns on investment (ROI), both financially and visually.

1.

BREED TRUST

Professionalism Breeds Trust:  Top-notch brand radiates professionalism, building trust with potential customers. When your small pet business boasts a cohesive brand identity. Complete with a memorable logo, consistent color palette, and engaging messaging. Customers are far more likely to see you as reputable, reliable, and, most importantly…memorable. In simpler terms? They see you, like you, and crave more of what YOU can offer them! Now that’s sniffing sweet.

2.

BARK APART

Differentiation In A Crowded Market:  With countless small pet businesses vying for attention, standing out is crucial. Effective branding is the key to setting yourself apart from competitors, making your pet business easily recognizable, remarkable, and bark-able! Whether it’s through unique packaging, an eye-catching storefront with branded window displays, or a distinctive social media campaign featuring your adorable branded mascot, a strong brand ensures that you’re not just another fuzzy face in the crowd.

3.

BOND PAWFECTLY

Emotional Connection:  People are naturally drawn to brands that hit them in the feels. Lucky for you, you’re in an industry that’s all about stirring up those emotions, thanks to our shared love of animals. By sharing your story and values through branding, you can create a deeper bond with your audience. Whether you’re all about eco-friendly pet products or championing animal welfare, a strong brand identity helps you connect with like-minded customers who are ready to support your business.

4.

SPEAK YOUR PRICE

Commanding Premium Prices:  People dig brands they trust and admire, and they’ll happily cough up extra cash for them. Plus, when they see you’re serious about both branding and business, they know they’re in for something special. Investing in branding for your small pet business puts you in the premium league, boosting your profit margins like nobody’s business.

5.

BREED LOYALTY

Consistency Breeds Loyalty:  Keeping things consistent is the secret sauce for building brand loyalty. When your branding stays on point across all your touch points. Your website, social media, packaging, ads – customers start feeling like they know you inside out. And when they trust you, they keep coming back for more. Plus, they can’t help but spread the word about how awesome you are. Boosting your revenue both now and down the road. Talk about paws-itively amazing!

6.

GROWL TO GROW

Scalability:  Building a robust brand sets the stage for growth. As your small pet business expands, your brand becomes a valuable asset that can be used to enter new markets or introduce new products. Whether you’re branching out to new locations or broadening your product range, a consistent brand identity facilitates a smooth transition and sustains customer loyalty.

7.

WOOF-WORTHY IMPRESSIONS

Visual Impact:  Let’s face it, in today’s world, looks matter. A visually stunning brand grabs people’s attention and sticks in their minds. So, let your brand be like a cute pup, that licks their mind even. Ha ha! Whether it’s killer packaging or eye-popping social media posts. Putting effort into your visual branding ensures that your small pet business shines brightly in an all-too-turbulent sea of online noise.

In conclusion, branding isn’t just about looking good. It’s a smart investment that can seriously boost your small pet business. From building trust and loyalty to charging premium prices and growing your revenue, branding packs a punch. So, if you’re ready to level up your pet business, don’t sleep on the power of a strong brand—it could be the game-changer you’ve been searching for.

And guess what? We’ve got your back! Sniff Design Studio® has whipped up a super handy checklist to help you decide if it’s time to invest in branding or give your current brand a refresh. Download our free checklist now and kickstart your journey to pet business success!

Why Branding Your Pet Biz Is Worth It Checklist - Free Download! By Sniff Design Studio via our blog
Why Branding Your Pet Biz Is Worth It Checklist - Free Download! By Sniff Design Studio via our blog

Download this checklist and unleash the full potential of your small pet business with strategic branding strategies!

Speaking of all things awesome and pawesome! When it comes to a worthy + branded investment. If you’re on the lookout for leveling up your pet business’s branding. Look no further! You’ve come to the right place. Take a moment to sniff out our 3 Signature Branding Packages. Or reach out to us and let us know what’re looking for. We’re here for you!

Brilliant Pet Branding Series: 5 Easy & Creative Ways To Leverage Valentine’s Day For Your Pet Business

Brilliant Pet Branding Series: 5 Easy & Creative Ways To Leverage Valentine’s Day For Your Pet Business

When it comes to not just using your pet businesses branding. It can become an item of even more reliance when it comes to applying to promote yourself. So, here are five easy and creative ways to incorporate your pet-related business branding into Valentine’s Day.

Birdy GIFT for Sniff Design Studio

#1 – Customized Pet Valentine’s Day Cards:

Design adorable Valentine’s Day cards featuring pets with your company logo and colors incorporated. Add cute pet-themed messages. Or a pet pun related to your business. Distribute these cards to your customers with purchases or share them digitally via email or social media platforms.

 

A Pawtastic + Applicable Idea ‘Fur’ This:

Utilize Canva.com, a free online graphics and editing app, to craft a charming Valentine’s Day card. Opt for a single-sided 4×4 or 5×5 layout, or for a foldable card, double the size. Design the top section with an overarching Valentine’s Day theme, and use the bottom section to craft a heartfelt message. Once your artwork is complete, fold the printed card in half. Voila! You now have a brand-new and utterly ‘a-dog-orable’ card ready to go!

Birdy GIFT for Sniff Design Studio

#2 – Themed Social Media Content:

Themed Social Media Content: Create Valentine’s Day-themed posts featuring pets enjoying your products or services. Share heartwarming stories or testimonials from pet owners who love your brand. Use branded graphics and hashtags to tie everything together and encourage engagement from your followers.

 

A Pawtastic + Applicable Idea ‘Fur’ This:

Launch a social media campaign titled “Love Your Pet, Love Your [Your Pet Business Name]” photo contest. Encourage followers to share photos of their pets enjoying your products or services in a Valentine’s Day-themed setting. Ask participants to include a brief caption expressing their adoration for your brand. Showcase these heartwarming entries on your social media platforms, highlighting the special bond between pets and your brand. Don’t forget to offer a prize for the most creative or heartwarming entry to boost engagement and participation.?

Birdy GIFT for Sniff Design Studio

#3 – Special Pet Valentine’s Day Promotions:

Offer promotions or discounts specifically tailored to pet owners for Valentine’s Day. It’s the paw-fect way to spread the love and make hearts – and tails – flutter this season!

 

A Pawtastic + Applicable Idea ‘Fur’ This:

For example, offer a special promotion such as “Treat your furry Valentine to 20% off all pet toys.” Or create a “Share The Love” promo with a discount on grooming services for your pet. Be sure to utilize branded visuals to promote these offers across all your marketing channels.

Birdy GIFT for Sniff Design Studio

#4 – Branded Pet Valentine’s Day Gift Baskets:

Put together branded gift baskets filled with pet-related products or treats that are perfect for Valentine’s Day. Use custom-branded packaging such as pet-themed wrapping paper or gift bags adorned with your logo. Include branded extras like pet treats or bandanas to add a special touch.

 

A Pawtastic + Applicable Idea ‘Fur’ This:

Here are a few ideas for what could go into a branded basket.

Heart-Shaped Dog Treats:
Include a selection of heart-shaped treats for dogs, made with pet-friendly ingredients and packaged in a Valentine’s Day-themed bag or container.

Catnip Toys:
Add some fun to the basket with catnip-infused toys for feline friends, such as heart-shaped mice or plush toys adorned with Valentine’s Day motifs.

Pet Apparel:
Include a branded pet bandana or sweater featuring Valentine’s Day-themed designs, allowing pets to flaunt their holiday spirit in style.

Pet-themed Picture Frame:
Include a branded picture frame featuring pet-related designs, allowing pet owners to display a cherished photo of their furry friend.

Birdy GIFT for Sniff Design Studio

#5 – Pet-Themed Valentine’s Day Contest or Giveaway:

Host a Valentine’s Day-themed contest or giveaway on social media where pet owners can win branded merchandise or gift certificates for your pet-related services. Encourage participation by asking followers to share photos of their pets showing love or engaging in Valentine’s Day activities. This not only boosts engagement but also spreads awareness of your brand among pet lovers.

 

A Pawtastic + Applicable Idea ‘Fur’ This:

Customized Pet Portrait:
Offer a prize of a customized pet portrait, created by a local artist or commissioned through your pet-related business.The winner can provide a photo of their pet, and the artist will create a beautiful portrait to cherish forever.

Pet-Friendly Date Night Package:
Create a date night package for the winner and their pet, including items such as pet-safe chocolates, a bottle of pet-friendly wine or beer, and a selection of cozy blankets or pillows for cuddling up together.

Donation to Animal Charity:
In addition to individual prizes, consider making a donation to a local animal charity or rescue organization in honor of the winner’s pet. This gesture of goodwill helps support pets in need and promotes a sense of community and compassion among participants.

In conclusion, leveraging Valentine’s Day for your pet business branding. Can be a paw-some opportunity too engage with your audience and boost your brand presence. By implementing these easy and creative strategies. Not only can you showcase your brand. But you also gain the added benefit. Of strengthening the bond between pets and their owners during this love-filled season.

From designing adorable Valentine’s Day cards featuring pets. To hosting themed social media contests and offering special promotions tailored to pet owners. There are countless ways to make a lasting impression. Such as utilizing tools like Canva.com for crafting charming cards. or creating branded gift baskets filled with pet-related products. You can add a personal touch that resonates with your audience.

Furthermore, by hosting pet-themed contests or giveaways on social media. And offering unique prizes such as customized pet portraits or pet-friendly date night packages. You can foster engagement and spread awareness of your brand among pet lovers. So, why wait? Embrace these paw-tastic ideas ‘fur’ promoting your pet business this Valentine’s Day! And watch as your brand shine and be grown with love more than ever before.

Oh, last but not least. If you’d like to share how you’ve used this info via Facebook or Instagram. ‘Grrreat!’ Tag us, so we can see and help celebrate your creativity.

Speaking of which. If you’re on the lookout for leveraging up your pet business’s branding. Look no further! You’ve come to the right place. Take a moment to sniff out our 3 signature branding packages. Or reach out to us and let us know what’re looking for. If you are simply looking for something a-la-carte. We’re here for you!

6 Lessons In Branding From The Animal Kingdom For Your Pet Business

6 Lessons In Branding From The Animal Kingdom For Your Pet Business

In the competitive world of business, where every brand strives to stand out, even the animal kingdom has valuable insights to offer. From the majestic peacock flaunting its vibrant plumage to the playful dolphins creating waves of joy, animals have perfected the art of self-branding.

So, how can these 6 untamed wild lessons find their place within YOUR unique pet business? Let’s embark on a creative journey to harness their power. Translating them into a strategy that resonates with your brand. And captivates your audience, all while infusing a charming touch inspired by the world of animals.

Leopard graphic by Sniff Design Studio for fun lessons in branding from the wild animal kingdom blog post

#1 – Be Unique As A Leopard

Just as every leopard boasts its distinctive spots. Your pet business should embrace its own unique identity that stands out from the rest. And like the leopard’s spots. Let it serve as a symbol of its individuality. That will be reflected in your own branding. When encapsulating the essence of the business. For example, develop a logo. Or a custom color scheme. And tagline that encapsulate your brand’s personality. Whether your focus is on providing luxurious pet services. Or offering specialized products for pets. Let your branding shine a spotlight on the distinctive qualities. That make your business truly one-of-a-kind.

Distinctive Logo Design:  Create a logo that embodies the unique qualities of your pet business. Incorporate elements inspired by a leopard’s spots. Such as abstract patterns or shapes. This design approach not only makes your logo visually striking. But also immediately communicates the idea of uniqueness. Remember to ensure that the logo is versatile enough to be used across various platforms. From your website to social media profiles.

Vibrant Color Palette:  Develop a pawesome color palette that captures the essence of your pet business’s distinct identity. For example, you can draw inspiration from the vibrant colors found in the leopard’s natural habitat. Like considering earthy tones, rich browns, deep greens, and touches of warm orange. To evoke a sense of uniqueness and sophistication. Then work on applying your selected color palette consistently across your website. Social media posts and marketing materials. Will help establish a memorable visual identity.

Captivating Tagline Typography:  Craft a tagline that encapsulates your pet business’s unique selling proposition. Choose a typography style that reflects the bold yet elegant nature of a leopard. Opt for a font that stands out, combining sleek lines and distinctive letterforms. Integrate this typography into your logo and other branding materials. Ensuring that the tagline becomes an integral part of your business’s visual identity.

Remember, these design ideas are aimed at visually conveying your pet business’s uniqueness. Much like the leopard’s spots distinguish it in the wild. By incorporating these elements consistently across your branding. You’ll create a strong and memorable identity that sets your pet business apart.

 

Bear graphic by Sniff Design Studio for fun lessons in branding from the wild animal kingdom blog post

#2 – Express Your Message With Bear-Sized Impact

As a bear’s gentle growl communicates its presence in the wilderness. Your brand’s message should radiate approachability. Clearly define your business’s values, mission, and array of offerings. Craft a friendly and memorable slogan that captures the essence of your services. Whether you specialize in dog walking, pet photography. Or a boutique for pet accessories. Let your message resonate with a welcoming clarity. Leaving no doubt about the heartwarming and inherent care your pet business provides.

Welcoming Landing Page:  Create a visually appealing and user-friendly landing page for your website. Incorporate warm and inviting imagery that features happy pets or animals of choice. Use a color scheme that evokes feelings of comfort and approachability. Such as soft earthy tones or calming pastels. Another idea to ensure that your landing page communicates your brand’s values, mission, and offerings. Will be through the use of concise and engaging copy. After all, a well-designed landing page can make a powerful first impression. And encourage visitors to explore further. Or better yet? Book your services or buy your product. Oh-yeah. Paw-yeah!

Memorable Visible Branding:  Develop a visual branding style that reflects the approachable nature of a bear’s gentle/playful growl. For example, choose a friendly, trendy and easily readable font. As part of your brand’s name and slogan. And incorporate this across your website and social media profiles. As well as your marketing materials. Next thing you know? You’re reinforcing and building a memorable message. While also creating a recognizable and sought after branded identity.

Engagint Social Media Graphics:  Craft eye-catching and highly stylized graphics for your social media platform. To help capture the heartwarming essence of your pet business. Design shareable posts featuring adorable pets and owners enjoying your services or products. Include uplifting quotes. Or snippets from customer testimonials that emphasize the approachable and heartwarming nature of your brand. These graphics will not only resonate with your target audience. But also encourage them to engage and share your content. Now that’s sniff-tastic!

Applying these design ideas. Will help your pet business effectively express its message with beautiful and bear-size impact. Remember that a cohesive visual identity. Along with user-friendly web design and engaging social media graphics. Will all come together to work. In creating a long-held and lasting impression on your audience. And communicate the welcoming essence and ‘grrrrreatness’ of your brand.

 

Elephant graphic by Sniff Design Studio for fun lessons in branding from the wild animal kingdom blog post

#3 – Socialize Like Elephants

Elephants, known for their strong social bonds within their herds, offer an inspiring lesson for your pet business. Just as these majestic creatures work together harmoniously. Your business should harness the power of social media. Engage with fellow pet lovers, share heartwarming tales, and demonstrate your expertise. Foster an online community where pet enthusiasts can come together. United by their shared affection for animals. In the digital landscape, building meaningful connections reigns supreme!

Engaging Social Media Campaigns:  Produce a series of engaging social media campaigns. That reflect the sense of community and cooperation seen in elephant herds. Create captivating visuals that feature both pets and their owners, highlighting the bond they share. Use warm and inviting colors that evoke feelings of togetherness and connection. Encourage user-generated content by running contests. Or challenges that encourage pet owners to share their heartwarming pet stories. These campaigns will not only foster engagement. But also build a sense of community around your brand.

Interactive Online Forums or Groups:  Establish an online platform, such as a forum or a private social media group. Where pet enthusiasts can come together to discuss their furry friends. Or to pose questions, that you, as a pet business professional. Know how to answer ‘pawfectly’. This can even include, taking and using your own website’s built-in blog. How pawesome is that?

Design the platform with an elephant-inspired aesthetic. For example. By using images of well known animals that are highly communal, like dogs. Or other community minded mammals! To help visually represent the strong social bonds you aim to cultivate. Encourage discussions, share valuable pet insider industry insights, and facilitate connections among members. By creating a digital space for pet lovers to interact. You’ll reinforce the sense of community that like elephants. Are known for and loving inspire us to work towards.

Heartwarming Email Newsletters:  Craft a regular email newsletter that showcases heartwarming stories, pet care tips. And informative content that resonates with pet owners. For example. You can even design the newsletter with an elephant-themed template. Incorporating elephant illustrations or silhouettes. Use warm colors and a friendly font to create an inviting and approachable feel. Ooo! Consider including a section that highlights user-submitted photos and stories. Encouraging your subscribers to share their own experiences. A well-designed newsletter can establish a direct line of communication. And will reinforce the sense of unity and true connection among your audience.

Carrying out these ideas will allow your pet business to harness the power of social media. And online platforms. In order to create a sense of community, just like the strong social bonds found among elephants. And by fostering meaningful connections and providing engaging content. You’ll establish your brand as a hub. For pet enthusiasts to come together and share their love for animals.

 

Gazelle graphic by Sniff Design Studio for fun lessons in branding from the wild animal kingdom blog post

#4 – Leap Into A Consistency Like A Gazelle

Develop a cohesive visual identity. That reflects the graceful and consistent movement a gazelle, is, most often, known for. For example, choose a consistent color palette, typography, and design elements. That can be applied across all your branding materials. Such as a punch card, a key fob, interactive PDF newsletter or even a pet styled report card. Made custom to fit your business’s needs. Whether it’s your website, social media posts, or marketing materials. Maintaining a unified visual identity enhances your brand’s recognizability and professionalism.

Unified Visual Identity:  Develop a cohesive visual identity. That reflects the graceful and consistent movement a gazelle, is, most often, known for. For example, choose a consistent color palette, typography, and design elements. That can be applied across all your branding materials. Such as a punch card, a key fob, interactive PDF newsletter or even a pet styled report card. Made custom to fit your business’s needs. Whether it’s your website, social media posts, or marketing materials. Maintaining a unified visual identity enhances your brand’s recognizability and professionalism.

Content Calendar Planning:  Create a content calendar. That outlines your planned posts, updates, and promotions across all platforms. Just as a gazelle’s movements are predictable. Your consistent content will keep your audience engaged and informed. For example, design a set of templates for your social media posts. Or consider purchasing an editable template set. Enabling you to edit the colors and elements to match your brand. HINT: Canva templates can be one of the best and easiest to learn and use. Since they are a free online graphics editor. Their editing platform, is rather user-friendly. Make sure to incorporate your brand colors and logo. This will not only save you time. But also ensure that your messaging remains consistent and aligned with your brand’s identity. Paw-yeah!

Branded Templates & Guidelines:  Design a set of branded templates. And guidelines that can be easily adapted for different platforms. Create templates for social media graphics, blog posts. As well as a template for newsletters. All which can feature your logo, color palette, and typography. Provide clear guidelines to your team. Or any collaborators to ensure that your branding remains consistent across all touch-points. This will help maintain a polished and professional appearance. While saving time on design efforts.

Implementing these ideas will allow your pet business to embrace consistency. Much like the graceful movements of a gazelle. By establishing a unified visual identity. Planning your content in advance. And utilizing branded templates, you’ll reinforce your brand’s credibility and recognition. All while fostering a sense of trust and professionalism among your audience. Now that’s something to leap for joy.

 

Lion graphic by Sniff Design Studio for fun lessons in branding from the wild animal kingdom blog post

#5 – Instill Lion-Like Loyalty In Customer Relationships

Much like the lion’s unwavering commitment to its pride. Your pet business can prioritize building lasting customer relationships. Lions, known for their loyalty to their pride, offer a poignant example. Nurturing long-term connections. Will be a crucial for your business. Consider implementing loyalty programs. Providing discounts, or offering exclusive memberships to appreciate repeat customers. In other words. You efforts should be working to make. Your customers feel akin to an extended family within your brand’s pride.

Personalized Loyalty Cards:  Design personalized loyalty cards for your customers. Evoking the sense of belonging and camaraderie found within a lion’s pride. Create a card with an image of choice to symbolize loyalty and strength. Each time a customer makes a purchase or engages with your services. They can earn a stamp or digital point on their card. This not only encourages repeat business. But also fosters a direct sense of loyalty and connection with your brand.

Exclusive Online Memberhips:  Create an exclusive online membership program that offers special benefits to loyal customers. For, example, design a dedicated section on your website. Where members can access premium content, early product releases, printable coupons/discounts. Or members-only events. Create a visually appealing membership badge. Featuring an image of your choosing to signify their loyalty. This initiative will cultivate a sense of belonging. And encourage customers to stay engaged with your brand.

Personalized Thank-You Notes:  Send personalized thank-you notes to your repeat customers. Making them reminiscent of the care and appreciation you have for your loyal clients/customers. Design these notes with a decorative motif, using warm colors and friendly fonts. Express gratitude for their ongoing support and loyalty. And include a small token of appreciation, such as a discount code or a special offer. These personalized gestures will go a long ways. In making your customers feel valued. And will also strengthen their emotional connection with your brand.

By putting these ideas to practice. Your pet business can effectively instill lion-like loyalty within your customer relationships. Whether through personalized loyalty cards. Exclusive online memberships, or heartfelt thank-you notes. You’ll create a strong sense of community and trust. Making your customers feel like cherished members of your brand’s pride.

 

Panda Bear graphic by Sniff Design Studio for fun lessons in branding from the wild animal kingdom blog post

#6 – Foster Innovation Like Pandas

Much like the panda’s resourceful nature in finding and foraging for food. Your pet business can cultivate a culture of innovation. Pandas, known for their clever problem-solving and diligent work ethic, offer a valuable lesson. Embrace innovation by introducing fresh services, inventive product lines, or interactive experiences. Demonstrate to your customers that your business embodies the panda’s innovative mindset. Always striving to provide ingenious solutions. And novel experiences that caters to your customers/clients needs and desires.

Interactive Virtual Tours:  Create an interactive virtual tour of your pet business’s facility or store. Drawing inspiration from the panda’s inquisitive nature. Design an engaging and visually appealing online experience. Where customers can explore different sections of your business virtually. Incorporate interactive elements like clickable hotspots. That provide information about various products, services, or special features. This innovative approach allows customers to experience your business. From the comfort of their homes, showcasing your commitment to creative solutions.

Innovative Package Design:  Design unique and eco-friendly packaging for your pet products. Inspired by the panda’s resourceful behavior in their habitat. Utilize sustainable materials and incorporate panda-themed elements into the packaging. Consider including playful puzzles. Or DIY pet toys using the packaging itself. Encouraging an interactive and engaging experience for pet owners. This innovative packaging not only enhances the unboxing experience. But also aligns with your commitment to providing novel solutions.

Online Pet-Related Workshops:  Host online pet-related workshops. Or webinars that tap into the panda’s clever problem-solving tendencies. Design visually appealing presentation materials. That offer valuable insights on pet care, training, or other relevant topics. Incorporate interactive elements like polls, quizzes, and Q&A sessions. To keep participants engaged. These online workshops not only position your pet business as an industry expert. But also provides an innovative platform for customers. To learn and engage with YOUR brand. Pawesome!!

By performing these ideas. Your pet business can foster innovation. From interactive virtual tours and unique packaging design to online pet workshops. You’ll showcase your dedication to providing inventive solutions. And memorable experiences for your customers.

 

So, there you have it! 6 fun, useful and unique. Lessons from the animal kingdom set to benefit your pet business’s branding success. Here’s a quick recap of these 6 pawesome lessons.

6 Lessons In Branding From The Animal Kingdom For Your Pet Business 1Be As Unique As A Leopard:

Your pet business should embrace its own unique identity that stands out from the rest.

6 Lessons In Branding From The Animal Kingdom For Your Pet Business 1

Socialize Like Elephants:

Just as these majestic creatures work together harmoniously, harness the power of similiar social interaction, like social media.

6 Lessons In Branding From The Animal Kingdom For Your Pet Business 1

Instill Lion-Like Loyalty In Customer Relationships:

Much like the lion’s unwavering commitment to its pride, your pet business can prioritize building lasting customer relationships.

6 Lessons In Branding From The Animal Kingdom For Your Pet Business 1

Express Your Message With Bear-Sized Impact:

Your brand’s message should radiate approachability and impact-ability.

6 Lessons In Branding From The Animal Kingdom For Your Pet Business 1

Leap Into Consistency Like A Gazelle:

Likewise, your branding efforts should maintain a consistent tone and style across all platforms.

6 Lessons In Branding From The Animal Kingdom For Your Pet Business 1

Foster Innovation Like Pandas:

Innovate and adapt. Embrace fresh ideas to keep your pet business soaring.

Remember, in the world of branding. And just like in the wild, a paw-sitive approach combined with a dash of creativity. Can make your pet business the alpha in the pack!

And last but not least. Like the lessons we’ve explored from our beloved and admired animal friends. We here at Sniff Design Studio. Understand the importance of uniqueness, loyalty, consistency, and innovation in YOUR pet business. In others words? With over 15+ years of professional and successful work. We’ve been specializing in turning creative ideas into reality. Ensuring your pet business radiates the essence of these lessons. 

From designing captivating logos and color palettes. To crafting engaging social media graphics and user-friendly websites and more! We’re here to make your pet business truly one-of-a-kind. So, if you’re interested. We’d love to help you infuse these powerful lessons. Right into your branding or re-branding strategy. With the goal of helping to cultivate and create a meaningful. And long-lasting memorable connection with YOUR audience. With our expertise. We’re certain that your pet business will roar with success! Radiate approachability, cultivate loyalty, foster innovation. And will wildly profit with purpose and on purpose.

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Free Pet Business Branding Color Style Guide and Workbook Download by Sniff Design Studio
PDF preview for 80s Inspired Pet Branding Color Palette Series by Sniff Design Studio.

A FREE Practical & Actionable Branding Checklist!

An easy and de’tailed’ checklist of how to apply immediate, real world and truly actionable ideas. For you to take, use and profit from. Paw-yeah!

And now, for a touch of practical fun to enhance your branding journey. Download our FREE corresponding checklist. To see a detailed list of how to apply immediate, real world and truly actionable ideas. Set and inspired by this blog post. Covering the ‘6 Lessons in Branding from the Animal Kingdom For Your Pet Business’. 

So grab it now, before it’s gone! And hey! If you’d like to share how you’ve used this freebie via Facebook or Instagram. ‘Grrreat!’ Tag us, so we can see and help celebrate your creativity.

Speaking of which. If you’re on the lookout for leveling up your pet business’s branding. Look no further! You’ve come to the right place. Take a moment to sniff out our 3 signature branding packages. Or reach out to us and let us know what’re looking for. We’re here for you!

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business

Pet businesses are becoming more and more popular as pet ownership continues to increase. In order to stand out in a crowded market, pet businesses need to have a strong brand presence that sets them apart from their competitors. A custom branding package can provide pet businesses with the tools they need to effectively market themselves and attract high-paying customers.

For example, our custom branding package offers all the tools you need to effectively market your pet business and attract your ideal customers. Ready to elevate your brand? Check out our all-inclusive custom branding package for pet businesses by clicking here.

Or, get ready to discover the top 10 simple and budget-friendly ways to use your custom branding to grow your pet business. Via this blog post, aimed to help our fellow petpreneurs.

10 Easy & Affordable Ways A Pet Business Can Use Their Custom Branding:

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business

Website

A custom website design that incorporates the pet business’s branding will give them a professional online presence and make it easier for customers to find information about their services.

PRO-TIP: For a successful pet business website, prioritize user experience (UX) in your custom website design. This means ensuring a positive and intuitive interaction for visitors through elements such as easy navigation, attractive graphics, and quick loading times. Hire a professional designer with UX experience to achieve this goal.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Business Cards

Business cards are a great way to promote the pet business and make a lasting impression on potential customers.

PRO-TIP: Since most business cards tend to be double-sided. Use both sides of your business card by placing your contact information on one side and a special promotion or referral discount for your clients or customers on the other. This way, you can effectively communicate your information while also providing added value to those who receive your card.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Social Media

Social media is a powerful marketing tool, and custom branding will help the pet business stand out on platforms like Facebook, Instagram, and Twitter. In fact, it’s where most people are online and where they go, to search out pet businsses like yours!

PRO-TIP: Social media is not just about promoting your products or services, but also about establishing a connection with your followers. By consistently engaging with your audience through likes, comments, and shares, you can build trust and loyalty, which can lead to more business opportunities and referrals. Additionally, regularly posting relevant and valuable content, such as tips and advice related to pet care, can help position your business as a trusted and knowledgeable resource in the pet industry.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Brochures

Brochures can provide customers with detailed information about the pet business’s services and can be used as promotional materials at events or as handouts to potential customers.

PRO-TIP: Maximize the back portion of your material by creating a perforated custom branded bookmark or an exclusive coupon. This adds a fun and unique touch to your branding and is sure to be a hit with your customers. It’s pawsome!

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Signage

Signage is a powerful marketing tool that can help your pet business attract attention and promote your brand within the local community. When designed to be unique and eye-catching, it can leave a lasting impression every time someone drives by, serving as a constant friendly reminder of your business’s presence

PRO-TIP: Make sure your signage accurately reflects your brand. Custom signage is a powerful marketing tool that can help you stand out and attract attention. But in order for it to be effective, it needs to accurately reflect your brand. This means using consistent colors, fonts, and imagery that align with your overall brand identity. Your signage should also clearly communicate the services or products you offer and the unique value you provide.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Email Signatures

Custom email signatures can be an effective way to promote your pet business and establish a professional image for all communications sent from your business. By creating a custom email signature, you can include important information about your business, such as your logo, contact information, website, and social media links. This allows you to promote your brand with every email you send and ensures that your email correspondence has a consistent, professional look. Additionally, custom email signatures can serve as a subtle but effective marketing tool by promoting your business every time you send an email, making it an easy and cost-effective way to reach a wider audience and increase brand recognition.

PRO-TIP: Include a call to action to turn every email into an opportunity to promote the business and drive more engagement with your brand.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Stickers and Magnets

Add some extra “paw-some” flair to your pet business’s marketing efforts with custom stickers and magnets! These little extras can be used as a fun giveaway to customers, or as a creative and eye-catching promotional tool. So go ahead, let your brand stick around and make a lasting impression!

PRO-TIP: Make them practical. By creating stickers and magnets that serve a practical purpose, such as labeling pet supplies or tracking vaccinations, you can give your customers a useful item that they are more likely to keep and use on a regular basis. This not only helps you promote your business every time the item is used, but also helps build brand recognition and loyalty.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Promotional Products

Custom promotional products like keychains, t-shirts, or hats can help the pet business promote their brand and give customers a tangible reminder of the business.

PRO-TIP: Use t-shirts or hats as merchandise items. By selling branded clothing items to your clients or customers, you can provide them with a convenient and stylish way to show their support for your business. Choose items that are high-quality, comfortable, and attractive, and feature your branding prominently to ensure that your brand gets maximum exposure. You can also offer special promotions or discounts to customers who purchase your merchandise, which can help encourage sales and increase brand recognition. By offering a range of t-shirts and hats, you can cater to different preferences and styles, making it easy for customers to find a item they love and want to wear.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Vehicle Wraps

A custom vehicle wrap is a great way for pet businesses to increase brand awareness and create a lasting impression on the local community. Not only does it provide a unique and eye-catching design, but it also gives the business the opportunity to advertise their services while they are on the move.

PRO-TIP: Use vehicle wraps to turn your business’s vehicles into mobile marketing tools. Consider incorporating fun and unique designs such as a life-sized puzzle, quiz, or riddle to attract attention and stand out from competitors. This not only showcases the creative side of the business, but it also increases brand visibility in the community. This is one ‘pawesome’ cost-effective advertising opportunity to reach your local audience while making a lasting and unique impression.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

Blog Posts

Crafting custom blog posts that reflect your pet business’s unique brand and voice can help position your company as a thought leader in the industry and attract potential clientele/customers. By sharing your expertise, industry insights, and offering valuable tips and advice, you can engage and build trust with your target audience, setting the foundation for long-lasting business relationships. So why not get creative, have fun, and start blogging today!

PRO-TIP: Stay focused on topics that are relevant and valuable to your audience. For example, you can write about pet care tips, the latest industry news, or customer success stories. Also, try to keep posts concise and visually appealing by using subheadings, images, and bullet points to break up text and highlight key points. And don’t forget to include calls to action to encourage engagement and drive conversions.

In summary..

By using these custom branding materials, pet businesses can solidify their professional presence and demonstrate their value to potential customers. By attracting high-paying customers, the pet business can increase their revenue and grow their business. Investing in custom branding is a smart choice for any pet business looking to make a lasting impact in their market.

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business by Sniff Design Studio

What do you think?

Are you utilizing any of the items from the above list in your pet business branding efforts? Or do you feel the need for additional materials to strengthen your brand presence? If so, don’t hesitate to send in a bark, meow or tweet.

Alternatively, consider browsing through our selection of pet business tools listed below. These tools will aid you in elevating your branding efforts and leaving a lasting impact in the market. Take action today to ‘make your mark and bark’! Paw-yeah!

10 Easy & Affordable Branding Tips and Tricks To Immediately Boost Your Pet Business FREE checklist download by Sniff Design Studio

Psst! Download A FREE Matching Checklist

Here’s to you my fellow petpreneur!

Psst! If get one of our pet report cards, I’d love to see how you’ve used it. Please share this with us via Instagram or Facebook. So, we can bark about it with our audience. Paw-yeah!

Introducing Sniff Stickers: Digital Stickers For Pet Businesses & Pet Lovers

Introducing Sniff Stickers: Digital Stickers For Pet Businesses & Pet Lovers

I bet you’re wondering what digital stickers are. Well, take a few moments to read what they are, and how to use them. Oh! Read on to discover how these little digital goodies can serve to be a highly useful, and FUN social media marketing tool.

What are Digital Stickers?

These are graphic design elements you can add to your, posts, stories or reels. There are many types of stickers to choose from based on how you want to use them. Some are animated, while others allow you to make your Stories more engaging. In other words, they look amazing when added to your social media posts, stories or reels. Yep, that’s right. You can even use them on your social media videos. Wahoo!

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Best of all. Digital stickers are super easy to use. All you need is to pick the right sticker for each post. Speaking of which, here are a few freebies to get you salivating. (Er…started.) 😉 

5 Free Sniff Stickers To Get Your Paws On

As you know we’re always adding new and easy-to-use digital goodies to The Paw Bar – our online store. One of our latest products is Instagram story stickers; named Sniff Stickers. From pet-related business themes to animal-themed sticker packs. These goodies are part of our ongoing collection created by pet lovers for pet lovers.

And as our treat for fellow petpreneurs and pet lovers; here are 5 free digital stickers to download and use.

Download 5 free digital pet stickers for free by Sniff Design Studio

For Our Instagram BFF’s (Best Furry Friends)

1. If don’t already. Follow us on Instagram.

2. OR! Already following? Cool! Simply leave a sweet comment on this post in our feed to get this freebie.

3. The 5 Free Digital Sniff Stickers will then be sent to you via DM there in Insta land. Pawfect!

Looking forward to seeing you add in some LOVE, BARK, and BITE to your stories, reels, posts and more.

For Our Facebook BFF’s (Best Furry Friends)

1. If don’t already. Follow us on Facebook.

2. OR! Already following? Cool! Simply leave a sweet comment on this post in our feed to get this freebie.

3. The 5 Free Digital Sniff Stickers will then be sent to you via DM there in Facebook. Pawfect!

Looking forward to seeing you add in some LOVE, BARK, and BITE to your stories, reels, posts and more.

Wanna get your paws on even more? ‘Grrrreat!’ Click below to shop our Sniff Sticker packs.

Why Use Digital Stickers?

They’re fun! And ultra-easy to use. What’s more?

Stickers are a great way to boost your Instagram marketing. All without being repetitive or too ‘salesy’. Also, using stickers in your posts can help you showcase your creativity. How? Because these will help highlight YOU. In other words. They help highlight your branding personality in a much more creative way. And I bet you already know. The more engaging your stories or posts are – the higher the chance to keep your followers coming back.

So that’s the power of these types of stickers. They help your business engage with fans and feel closer to them.

A Sticky Question For You

With the growing popularity of digitial sticker designs out there. We’re committed to creating and cultivating pet-inspired stickers that’ll help your pet business to easily stand out from the pack. So, we’d love your input regarding our Sniff Stickers.

What type of Instagram story stickers would you most like to see added to The Paw Bar? – our online store.

The Instagram story stickers I'd like to see added would be:

10 + 10 =

5 Tips To Boost Your Social Media Engagement With Digital Stickers

Now that you’ve downloaded our free sniff stickers or perhaps you just purchased one of our digital Sniff Sticker packs. Here are five tips to help you quickly and easily level up your social media efforts while having fun.

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1. Test & Learn

Don’t overthink the use of adding in stickers to your posts. The good thing with these kind of posts is that content doesn’t have to be ‘pawfect’. Authenticity beats perfection. Any. Day. All you need is to test different stickers and how they can help you be more engaging.

Hence the reason why we’ll work to add an abundant source of various sniff stickers to our online store. After all, variety is fun and favorable.

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3. Think Like Your Followers

All posts on your social media should be about your followers and not solely about your brand.

When sharing a given post with stickers, think like your followers.

What would get them to take part?

How can you best use stickers to show you’re authentic?

For example, try asking an amusing question. Or check in on your followers by asking them how they are doing on that given day.

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2. Be Creative

Stickers can help you be creative in various ways. Try using different stickers with different objectives. For example, use stickers to help convey an inspiring pet quote. Or help convey an important question you’re asking your audience.

Think of stickers as a mini, yet powerful source of visual aid to give you lasting reach and awareness.

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4. Make UGC The New Norm

UGC is short for user-generated content. UGC can help you to find new content for your posts, stories or reels that comes directly through your followers. It’s a pawesome little tactic to discover new ideas while giving your followers a chance to be a part of your brand.

One such example would be to set up a type of challenge. Or celebrate passionate clients/customers. People love to see when their content is shared by the very brand that they themselves admire. It’s a great way to give your followers some extra ‘furiendly’ recognition. Plus! It allows you to show how authentic real-life content for YOUR brand.

Winner winner, chicken dinner!

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5. Sit. Stay & Play!

Here’s our best tip to remember about Instagram Stickers. Stickers can tap into our inner child to help us express ourselves in a truly unique and playful way. Be silly and use cheeky styled stickers. Be kooky and flower your stories with em’.

It may sound simple. But stickers can serve to make your brand stand out by giving it some extra LOVE, BITE, and BARK once mastered.

Last But Not Least. Why Digital Stickers Matter

Remember, digital stickers are not only fun features to use. They can also be an integral part of your pet brand’s online strategy. All with the aim to help you to connect with your followers while building a ‘paw-thentic’ presence. With more than 500 million people using social media every day. This means there are plenty of opportunities everywhere. To be heard, seen and bark. Paw-yeah!

Now that you’re familiar with digital stickers, why not give it a try?

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I’d love love love to see how you used this freebie. Please leave a comment below to let us know. Or tag us on Instagram or Facebook. And we’ll share it with our audience.

As you probably already know and simply because our audience and followers are already pawsome, these freebies are for personal or personal business use. Please do not sell, share or post these anywhere else without our permission. Thank you!

Using Canva for DIY Pet Branding and Design For Pet Businesses

Using Canva for DIY Pet Branding and Design For Pet Businesses

Back in the day, if you wanted to be able to DIY when it came to related graphic design for your pet business. It was quite hard. That is unless you were able to use a professional graphics program. Or for that matter, had formal training in both design and programming. Now, with the innovation of Canva, this has made the DIY capability become a reality.

So, what is Canva you ask? It’s a design and drag-and-drop platform. Giving users the ability to create and edit things like social media graphics, online presentations, posters, and more. Even better? It’s FREE. Oh-yeah Paw-yeah! Since this application is available online – this means that you don’t have to download a thing. Create a free account, log in and get-in.

In fact, here are 4 awesome Canva DIY design ideas to put in place and market your pet business.

1

PET THEMED SOCIAL MEDIA GRAPHICS 

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It’s never been easier to connect, engage and advertise your pet business to a worldwide audience. With Canva’s library of pre-made templates, you’ll find an array of selections to chose from. And no matter the social media platform you’ll be able to create socials for Instagram, Facebook, Twitter and more.

Do you need more in-depth help with getting tailored social media graphics for your pet brand? Come and sniff out our Pet Passport Program. This monthly graphics program offers a ready-made solution for busy petpreneurs. Put the power of a design studio behind your business and let us help you fly with success.

Pet Business Design Tip:
To keep these graphics in tune with your brand, make sure to use the same colors as assigned. Not sure what they are or don’t have a specific color palette in mind? Sniff out these pet color palettes for further inspiration.

Book Custom + Done For You 12 Month Social Media Graphics Kit:

‘Pawfect’ for those already familiar with Canva. But who would like an extra hand and the added benefit of getting a custom created set of social media graphics. That will be exclusively branded to both business and online marketing goals.

INCLUDES:
12 done for your pre-made Canva design templates. Based on your logo, colors, and established brand aesthetics
An online video training tutorial showing how to edit and best use this kit to your full advantage
A list of the top 25 and best kept secret #petbusiness hashtags

Best of all? This kit can last for years to come. Giving you the best and long-lasting creative solution. Saving you time, energy, effort, planning and money! All while helping to ease your day-to-day or weekly social media goals. In other words. Get one and done! Get one and won!

2

 BUSINESS CARD DESIGN 

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Business cards are still one of the most memorable and tangible items a pet business can use.

Once in Canva and select the “business card” design type and then select from their library of layouts. Add in your content of choice and pictures and then viola! You now have a fab…er ‘furbulous’ card on hand.

Pet Business Design Tip:
Use the front side for your contact info. Use the backside as a client discount or referral coupon. Viola! You now have two-in-one uses.

Book Custom Business Card Design:

Would you rather save time, effort and energy by having us a design your business card? ‘Pawfect!’ So, not only is this a great option for those already familiar with Canva. It will give you the ability to take control of the business card by allowing you to edit or update it at anytime. As well as send it directly into Canva, for them to print.

That’s right! Canva.com, now offers all its users the ability to get their items professionally printed. And with their current pricing for business card. The average cost for 50 card count will be $11.00. And for 100 card count, the cost will be about $22. Awesome-pawesome! How amazing is that?!

INCLUDES:
2 or 1 sided business card Canva template. Based on your logo, colors, and established brand aesthetics
An online video training tutorial showing how to edit, update and send in the card to be prined by Canva

Best of all? Since you will have full editing control over this brand asset. You’ll be able to change it in just about any way you see fit. For all current and future business need and/or extra employee related add-ons. Viola!

3

 POSTER DESIGN 

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With several pre-made Canva layouts to select from, you’ll be able to create a poster all your own. This can serve as a great tool for you to advertise your pet-related services. Once done you’ll have the option of saving it as a print-ready file to download and print. Or send in and have Canva print them for you. Super easy. Superbly furry fun.

Pet Business Design Tip:
KISS your poster – (Keep It Simple Silly). Keep the poster’s composition simple. These tend to be the most beautiful and memorable. Only use content that is essential. And create an elegant and sophisticated piece to help you stand out from the pack. 

Book Custom Poster or Rack Card (Mini-Flyer 4×9 in) Design:

Would you rather save time, effort and energy by having us a design this item? ‘Pawfect!’ Not only is this a great option for those already familiar with Canva. It will give you the ability to take control of this item by allowing you to edit or update it at anytime. As well as send it directly into Canva, for them to print.

That’s right! Canva.com, now offers all its users the ability to get their items professionally printed. And with their current pricing for a growing collection of print collateral. You will find that the cost of getting these items printed, will be pennies on the dollar. For example, getting a small 12 x 16 in poster will currently cost about $6 for one copy. Or 5 copies, the cost to print this quantity will be about $30. And for a large 21 x 28in poster getting printed, currently costs about $38.00 for 5 copies. The cost of getting rack cards printed, start at about $23 for 50 copies. Or $35.00 for 100 copies. Oh-yeah! Paw-yeah!

INCLUDES:

1 Poster (1 sided) or Rack Card Design (2 sided). Based on your logo, colors, and established brand aesthetics
An online video training tutorial showing how to edit, how to edit and send in the card to be prined by Canva

Best of all? Since you will have full editing control over this brand asset. You’ll be able to change it in just about any way you see fit. For all current and future business needs. Viola!

4

 BUSINESS LEAD MAGNET 

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Lead magnets are one of the best ways to grow your email list. Or for garnering and maintaining regular visitor traffic to your website or pet blog. These are freebies that one can create to attract more leads. Wanna know the best thing about freebies? Not only is it another great way to draw in and keep your audience’s attention. It also works to keep em’ coming back for more interesting and helpful goodies.

Pet Business Design Tip:
Create a tip n’ tricks or informational checklist. This is great if you’re doing a lot of ‘how-to-posts’ or page related info on your web site. Or if you’re teaching a set of specific topics. That you can extend by creating this type of information to be a free download. Or as a free set of informational graphics. So, for example:

– Great for dog-trainers wanting to share training or pet behavorial related tips

– For pet sitters wanting to share a free downloadable pet sitting report card, clients can use. Once they have booked for said service(s)

– For pet walkers wanting to share downloadable client onboarding F.A.Q. checklist

– For pet boutiques creating a lead magnet covering teaching customers new food training tips and tricks

Book Custom Business Lead Magnet Design:

Would you rather save time, effort and energy by having us a design your lead magnet? ‘Pawfect!’ So, not only is this a great option for those already familiar with Canva. It will give you the ability to take control of the lead magent by allowing you to edit or update it at anytime.

INCLUDES:

1 Lead Magnet Canva template. Based on your logo, colors, and established brand aesthetics
An online video training tutorial showing how to edit, update and download your digital goodie.

Best of all? Since you will have full editing control over this brand asset. You’ll be able to change it in just about any way you see fit. For all current and future business needs. Viola!

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In fact, Sniff Design has been favoring Canva so much, that we are now including Canva templates in our store. Here in our resource store, you’ll find a growing collection of pet design templates. For example, you’ll find such items as pet sitting and pet grooming report cards. Pet social media graphic bundles – (both pre-made and  Canva template-based). Here at Sniff Design Studio, we love developing and designing new creative solutions. And in particular, fun DIY solutions.

Are there any pet business designs that you’d like to see us add to our online store? If so, let us know and drop a comment below. 

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PAW-N-PLAY 

Last but not least, we’ll soon be launching an exclusive and new DIY Canva pet biz graphics program: Paw-N-Play. A plug-in-play social media and branding program providing a one-time and one-stop solution for your marketing and promotional efforts.