Improve & Upgrade Your Pet Business with Expert Branding Design: 5 Advantages of Hiring a Graphic Designer Specializing in the Pet Industry

Improve & Upgrade Your Pet Business with Expert Branding Design: 5 Advantages of Hiring a Graphic Designer Specializing in the Pet Industry

Congratulations on being a budding Petpreneur, ready to make your mark and bark? With plan of action and professional training, you’re well on your way to success. So…now what? It’s time to find a branding designer. Not just any designer, but one who will understand your niche related business inside and out. And who will be able to deliver the work with care and precision.

Unfortunately, finding such a designer can be a challenge. The sad truth is that such designers are often difficult to find because this often means that they can only endeavor a limited set of creative services with the aim to help make your business memorable; when what you really need is for it is to be REMARKABLE. Don’t settle for anything less. In fact look for a niche based designer who will help you to take your pet business to the next level.

Here are 5 reasons why hiring a specialized pet branding designer can provide a significant payoff for your pet business

Birdy GIFT for Sniff Design Studio


A specialized designer for your pet business branding will be able to develop highly specific and compelling designs that resonate with your target audience. By understanding the nuances of the pet industry, they can create branding that speaks directly to pet owners, pet lovers, and potential customers in a way that is both relatable and engaging. They can incorporate elements that are unique to your niche, such as breed-specific images or pet-related puns, to make your branding stand out in a crowded marketplace.

By working with a niche-specific designer, you can ensure that you’re branding accurately reflects your brand’s personality and values, while also meeting the needs of your target audience. The result will be a visual identity that sets your pet business apart from the competition and establishes a memorable brand presence that truly connects with pet owners and lovers.

Birdy with classic phone GIF for Sniff Design Studio


They will be well-versed in the latest creative and marketing tactics within the pet industry. They stay on top of trends, updates, and emerging technologies, allowing them to develop effective branding strategies that meet the needs of your business and its customers.

In the ever-changing landscape of the pet industry, a specialized designer can provide valuable insights and knowledge that are essential to keeping your brand relevant and competitive. They can help you capitalize on emerging trends, such as eco-friendly or sustainable products, or use social media platforms that are popular with pet owners to reach your target audience.

In addition to staying current with marketing and design trends, a specialized designer will also have experience working with pet-related businesses, which can lead to a more streamlined and effective design process. They will have a deep understanding of the pet industry and be able to offer expert advice on what design elements will be most effective for your specific business and audience.

Bunny Rabbit Graphic Designer GIF for Sniff Design Studio


A specialized designer will have close ties to the pet industry, giving them access to the latest emerging trends and industry insights. They are always up to date with the latest pet products and services, pet owner preferences, and industry shifts, allowing them to stay ahead of the curve when it comes to designing for your business.

By being plugged into the pet industry, a specialized designer can provide valuable market insights, such as which colors and design elements are currently popular, what kinds of pet-related products are in high demand, and what pet owners are looking for in their purchases. They can use this knowledge to create branding that resonates with your audience and drives results for your business.

In addition to staying informed on industry trends, a specialized designer will also have established connections with pet-related businesses and organizations, such as pet stores, groomers, and animal shelters. This can lead to potential partnerships or collaborations that could benefit your business, as well as providing access to resources and promotional opportunities that you may not have had access to otherwise.

So, by partnering with a specialized designer for your pet business branding, you can tap into their close ties to the industry and gain valuable insights and connections that can help your business succeed.

Puppy dog with packages GIF for Sniff Design Studio


They’ll share in your deep profound love and passion for animals, and this can make a significant difference in the branding process. Their understanding of the emotional connection that pet owners have with their pets allows them to create branding that captures the essence of your brand’s message and aligns with your values.

By having a shared love for animals, a specialized designer can take the time to understand your business goals, products or services, and target audience. They can work with you to identify what makes your pet business unique and help you communicate that message effectively through your branding.

Additionally, a designer who is passionate about pets can bring a unique perspective to your branding by incorporating creative ideas that celebrate the bond between pets and their owners. They can create designs that capture the personality of your brand and the pets it serves, helping you stand out from the pack and making a lasting impression on your target audience.

Kitten and Bear Graphic Designers GIF for Sniff Design Studio


A niche-specific designer is someone who will never tire of talking with their clients about all things pet/animal related. This passion and enthusiasm for pets is a valuable asset that can translate into creating branding that truly resonates with your target audience.

With a designer who loves pets, you can expect to have someone who is genuinely interested in your business and your vision. They will take the time to understand your brand story and create a branding strategy that captures the essence of your business. This can include a detailed discussion of your pet products or services, the challenges you face, and your goals for your business.

Working with a designer who is passionate about animals means that you have someone who will listen attentively to your feedback and provide creative solutions that align with your values. They can collaborate with you to refine your branding strategy and ensure that it aligns with your business objectives.

Moreover, a specialized designer’s passion for animals means they are always seeking to expand their knowledge about pet-related products, services, and emerging trends. They will keep abreast of the latest pet-related news and insights, which can provide you with valuable industry knowledge and ideas for your business.

Finally, when it comes to choosing a designer for your pet business branding, it’s essential to consider their experience and portfolio. Like us! Sniff Design Studio is a design agency that has chosen to specialize in the pet industry. And with over 15+ years of professional and long-standing experience. You can be assured that you are working with a creative partner that has a deep understanding of the pet industry and its unique challenges. That we have worked with a wide range of pet businesses, from dog groomers to veterinarians, and have created successful branding for them all.

In fact, if you’d like to take a moment to come and dig our portfolio. You’ll find that it contains a collection of creative solutions we’ve been able to offer our growing base of pet business oriented clientele. Here at Sniff Design Studio, we understand the importance of developing a brand that represents your shared personality, passion, and niche. And by having a thorough and collaborative design process that involves working closely with our clients. You can be certain that the branding will be a true reflection of your vision, heart and workmanship.

So, if you’re a pet professional or burgeoning pet business looking to build your business while creating brand recognition, Sniff Design Studio IS the ideal creative partner for you. (Yep! We’re quite biased).

We’ll work with you to create unique and one-of-a-kind branding that will make your competitors howl with envy. Paw-yeah!

5 Reasons Why A Strong Brand Identity For Your Pet Business Is Vital

5 Reasons Why A Strong Brand Identity For Your Pet Business Is Vital

In a world built on abundance, where clients have their unlimited choices—with numerous competitors offering similar products and services—becoming noticed is becoming more and more difficult. Now more than ever, it is important for a petrepreneur to have an effective brand and marketing strategy to consistently attract ideal clients.

So, what is the key to standing out from the pack? Having a BRAND WITH BITE.

In hopes to further help you with your business endeavors, we have included a free pet business branding checklist, be sure to download it today!


Your brand is the first experience most clients have with your company. It’s the persona of your business—the voice, feeling, design, and strategy that calls your audience to action and compels them to stay. A solid pet business brand helps to serve as a visual reminder of who you are, what you stand for, and the problems you solve, so it is important to remain consistent and cohesive.

Before you jump straight to the design portion of your brand image, think about the adjectives you want people to think of when they think of your brand. Does your brand reflect those adjectives? If it is not, then your customers will wind up confused and your messaging will be muddied—not exactly the ideal situation if you want to attract your ideal client.

For example, the brand image below was created for a new pet business located in Texas. This business wanted to create a design that read as upscale and soothing while still projecting a modern minimalism. The softened blue palette gives their brand that soothing, trusting feeling and the thin, long fonts give off a dainty, upscale feeling.


Having a custom and cohesive guide for your brand visuals helps you create a memorable and recognizable image for your company. A simple logo alone does not make for a strong brand identity to start. Simply put, your pet businesses brand needs to be a series of thoughtful and professionally designed elements specifically created to help you be:

Distinct – stand out from the pack

Memorable – strong visual impact and therefore, easily recognizable

Cohesive – various print + digital assets that compliment each other while establishing a consistent message

Authentic – tells a story that is uniquely you

Iconic – allows your brand to be timeless while still being able to evolve

This pet business brand was designed to be distinguished and easily recognizable by utilizing bold and striking shapes to make their logo. To add a personal touch, it also showcases the client’s love of Boston Terriers. A set of patterns was also used to help further this brand’s all natural look and feel; since their treats are truly all-natural. After the launch of their new brand, their online and offline sales have nearly doubled. With a strong brand, your customers will have no problem remembering you for their future needs.


With the pet industry consistently growing and not showing any signs of slowing down, it is more important than ever to set yourself apart from your competition. A strong brand identity leads to increased engagement, conversion, and growth. After all, first impressions matter and you’ll never get a second chance to make that first impression (you WILL be judged on how your brand or lack thereof, is initially perceived). Clients often make assessments on service or product quality based on how polished (or unpolished) a brand looks. So, if your brand image is less than stellar, you could be leaving sales on the table. A professionally-designed brand matters when it comes to everything you do and it adds value. Ultimately, it will give you a major competitive advantage because branding is a visual, tangible, and controllable area that will set you apart from your competition. Make your audience’s experience with your unique and tail wagging-ly exciting.

This pet business re-brand for Catnip Takeout is truly unique. Not only is it for a feline pet business, but also was designed and developed to only use two colors. This was then carried throughout the entire company branding. A custom typeface that uses a strong pattern was created to emphasize that this toy maker is known for their use of bold and beautiful patterns for their cat toys.


There is no point in having a great pet product or service if your visual communication fails to connect your audience with your messaging. If your visual identity isn’t consistent and appealing then your audience may not take you seriously. Worse yet, your client or customer may choose your competitors instead of you – just because your competitors looked and felt more professional.

Branding is the key tool for meticulously connecting and presenting all of your communications in a way that provides clarity on your company differentiators and product offerings. Setting the brand standards for your company’s voice and visuals provides focus and guidance—no more aimless wanderings. With brand standards, you’ll be able to create content with intent.

An example of brand clarity and direction is seen here in The Tell-Tail Paw, LLC. This pet business’ brand was created and developed around the client’s formal background in gourmet baking and her love of literary classics. This brand was designed to exude a look of sophistication and class by using a bright, yet elegant color palette combined with a classy and upscaled pattern and iconography to match.


As mentioned previously, creating a consistent, cohesive brand will help to build brand trust and emotional connections with your target audience and since most consumers purchase based on emotion, it’s important to have this established from the beginning.

This pet business  knowing their audience well, had a sweet, bright and sophisticated brand look created that would instantly connect with her upscale clientele. In addition, the brand also included her two moms’ favorite colors: feminine pink and chocolate brown. To top things off, custom illustrations were created to further and solidify her brand. This logo has been around for years and yet still connects with customers today.

Are you a pet professional or burgeoning pet business looking to build your business while creating brand recognition? Get your paws on professionally designed pet business identity from Sniff Design Studio.

We’ll create an unique and one of a kind branding that will make your competitors howl with envy. 

Pet Branding Color Inspiration

Pet Branding Color Inspiration

Color is powerful. It has the power evoke subconscious emotions within us from creativity and inspiration to happiness and joy. While color may be a very personal choice, the underlying rules of color psychology need to be considered. By understanding these rules, you can have more control over the feeling your customers will have when they interact with your pet businesses’ branding.

I created a few color palettes for you to use as a source of inspiration as you embark on your pet business branding endeavors. All these color palettes are Pinterest-ready so feel free to grab, share, pin, and post these to your favorite social media platform.

Note: Since these are meant to help and inspire; please respect our copyright and do not crop or alter these in any way. The photos are not to be used on their own

Pet Branding Color Inspiration 3

BERRY BUNNY – This vintage color palette paired with aged and metallic blue exudes an essence of calm.

Pet Branding Color Inspiration 4

BRIGHT CALM – This bright color palette paired with softened blues and calming grays exudes sweet and serene cheer.

Pet Branding Color Inspiration 5

JUMP RIGHT IN – This playful color palette with warm oranges and cool blues exudes a witty and refreshing energy.

Pet Branding Color Inspiration 6

Urban Walk – This bright and urban inspired color palette exudes city flair and modernity.

Pet Branding Color Inspiration 7

The Collared – This earthy and colorful palette exudes playful and good natured sophistication.

Pet Branding Color Inspiration 8

French Fall – This classic and autumn inspired color palette exudes a whimsical and earthy vibe.

Pet Branding Color Inspiration 9

Lick This – This bold, fun and nature inspired color palette exudes outdoor friskiness.

Pet Branding Color Inspiration 10

The Crowned – This bright and adventurous color palette exudes a lively and light hearted mood.

Pet Branding Color Inspiration 11

Dark Beauty – This cooled and refined color palette exudes rich and sleek sophistication.

Pet Branding Color Inspiration 12

Purrfect Travel –  This light hearted yet luxurious color palette exudes an essence of soothed chic.

Pet Branding Color Inspiration 13

Pampered Pup – This soft and chilled color palette exudes a peaceful and pampered calm.

Pet Branding Color Inspiration 14

Crested Star – This bright and embolden color palette exudes an essence of rich brilliance.

Pet Branding Color Inspiration 15

Millennial Love – This playful and bright color palette exudes an essence of youthful whimsy.

Pet Branding Color Inspiration 16

Dog Gone – This lively color palette centering around delicious and brilliant greens exudes a vibe of canine romp.

Pet Branding Color Inspiration 17

Mr. French – This Parisian inspired color palette exudes an essence of elegant sophistication. Oui! Oui!

Pet Branding Color Inspiration 18

Bright Tails – This bright and lively color palette exudes an essence of spirited spring.

Pet Branding Color Inspiration 19

Embraced – This rich and luxurious color palette exudes a golden and intense sophistication.

Pet Branding Color Inspiration 20

Jump For Joy – This splashy and cheerful color palette exudes happy and active canine fervor.

Do you dig these pet inspired branding color palettes?

Would you like us to make one just for you?

One that will come with a fully customized pet branding package to help make you stand out from the pack?
Sniff it out:

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

Taking Command Of Your Pet Business Brand – Pets+ Magazine Guest Contributor Sniff Design Studio

We’re pleased to start off the new year with some exciting news! Sniff Design Studio® was asked to write an article for up and coming Pets+ Magazine, a premier pet business to business mag.

Given our past and current experience in pet business branding we had the pleasure of contributing an article explaining the importance of not only having good branding – but professional branding.


If you’d like download and read the article click on the following link:
Command Your Brand Business Article by SniffDesignStudio for Pets+ Mag.

Otherwise, you can read it here:


BRANDING is a critical element in the success of any business, big or small. When done well, it’s like offering a firm handshake to each and every potential client you meet. And when done badly, it’s like sticking your tongue out at the world. So why do so many people get it wrong? Let’s look at five of the biggest branding mistakes that too many pet professionals regularly make.

Mistake #1: They don’t understand the power of a brand.

Your store design, logo, signage and advertising are all a bold statement that you are making to everyone who sees it. Those potential customers are going to quickly boil down your statement and file it in one of three basic categories: “We are really cool!” or “We are pretty average!” or “We are a freaking mess!” Once that statement is made, it is very hard to convince potential customers differently. This may sound like heresy to some, but a well-executed brand can even cover up for a weak service — at least for a little while. (At the very least, a strong brand buys you more tolerance for your mistakes.)

Mistake #2: They skimp on what it costs to build a brand.

Building a powerful brand takes time, skill and money. Too many pet business owners try to brand their new businesses (or re-brand their existing ones) over a single weekend. Saturday, they sip wine and think strategic “big” thoughts about their business. And then on Sunday, they go nuts with a CD of clip-art and a million Windows fonts. Believe me: in the end, your audience can see exactly what you invested in creating your brand. Just as bad as doing a bad D-I-Y job is hiring out your critical identity work to a $99-per-logo factory that doesn’t care one bit about what lasting impression your business will make.

Mistake #3: They don’t stick to strong brand guidelines.

Once you’ve established your brand style, stick to it. While it will be incredibly tempting to use a color or a font outside of your business’s usual style, doing this too often will negatively impact your customers’ perceptions. Customers see an

inconsistent brand as unreliable. This negative perception can be easily avoided by establishing a detailed style guide for your business and following it religiously. Stay disciplined!

Mistake #4: They build a brand and then let it stagnate.

If you’ve avoided Mistake #3 and maintained your brand guide lines for a period of time, eventually your cutting-edge identity will need refreshing. Logo artwork falls out of trend. Store signage fades and needs updating. Advertising campaigns run their course and need a new direction. (Even Met Life finally got rid of their famed Snoopy advertisements just a few months ago.) While the strongest brands might need only subtle changes over the long term, they are still in a constant process of changing and growing. Working with a knowledgeable pet industry designer can help you navigate this challenge and help your brand mature gracefully.

Mistake #5: They try to appeal to everyone.

To build the strongest possible brand, start by accepting the fact that you won’t appeal to everyone. The brand that connects most strongly with one type of customer is unlikely to connect as strongly with others. Don’t weaken your appeal and suck all the personality out of your brand by trying to reach everyone. Pick your niche and target customer, decide on your brand personality, and roll the dice!

MONICA CEVALLOS is founder and owner of Sniff Design Studio®; a small, award-winning graphic design boutique and pet blog that has catered exclusively to pet business professionals around the world since 2003. Contact Monica here.


Last but not least, if you are a pet business owner and/or manager you can get a FREE subscription of Pets+ Mag.  Pawsome!



Sniff Design Studio Is Wild For WildWash

Sniff Design Studio Is Wild For WildWash

Okay, so it’s been a while since we last posted here on our blog. Things have been so hectic around here, it’s been hard to find time. But enough with the excuses! From now on, we’ll be making sure to post at least once a week. We’ll also be making a point to add some more ‘freebie’ goodies too! *ahem* – moving on…

A few week ago we received a very special delivery! One of our clients – award winning all natural pet shampoo manufacturer WildWash Co, UK sent us a gift set. You see, Sniff Design created their entire pet business brand, from their logo, packaging, label design and more! And since they are located in beautiful London, UK – it was the 1st time I got to see, hold and feel my work. Best of all, I can’t wait to use it on our little in-house dachshund, Mia. I’ll be sure to post some pics of her getting a bath *cough* (doggy torture), time using this fabulous pet product line.

One of the most exciting and fulfilling things in life as a designer, is to be able to see your completed work and simply know that you were a part of creating and implementing a professional and stylish brand for your client.  Are you in need of graphic design for your pet business? Well, take a moment to check out our work via our portfolio or, come and “like” Sniff Design on Facebook – where I enjoy showcasing our completed projects to date.


WildWash Pet Shamppo Gift to Sniff Design Studio
WildWash Pet Shampp Gift to Sniff Design Studio Image 2
WildWash Candle Gift to Sniff Design Studio