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A Pet Infographic For Traveling with Dogs and Puppies: A Guide to Dog-Friendly Vacations

A Pet Infographic For Traveling with Dogs and Puppies: A Guide to Dog-Friendly Vacations

Now that summer’s it’s time to take that well deserved vacation. Of course, this includes bringing your furry family member along. Here is a nicely detailed pet infographic showing some great traveling tips to help you prepare for one PAWESOME trip.

1 – Introduction To The Car

As shown in the infographic, it’s best to introduce your pet/puppy to rides in the car well before the long distance trip you plan on making. Be sure to remain calm. Otherwise if you become agitated your pet is likely to pick up on it and its anxiety will increase as well. You can also bring some of his or her favorite treats to gradually give throughout the short trip; assuring that their ride will truly be fun. Here’s 3 more helpful tips for you:

Sit Without Driving – Let your pet/puppy sit in the car with you while it’s in the driveway or garage. After the dog seems comfortable, try starting the car so your pet will grow used to the noise. You can even try feeding your pet a meal in the car or give it a their favorite toy so that it will now associate the car with good /safe feelings.

Short Trips – Keep the first several trips short. Some of them can include simply driving around the block. Then as you increase the duration, end up a fun destination, such as a friend’s house with a dog or a dog park.

Watch For Car Sickness – A pet that is anxious in the car or does not tolerate long trips can develop car sickness. Signs of this can include excessive drooling, whining, shaking, smacking or licking lips or simply vomiting. Note: it also helps to keep your pet facing forward while your traveling, rather than looking out the side windows.

2 – Supplies To Take

Once you’re ready to take a longer tip, here are 3 ways to help plan ahead and have packed the needed supplies.

Crate – You can use the pet’s crate while in the car of while in a hotel, which may help keep it calmer during the trip. If you’ve already been using the crate as a means to housebreak the pet, taking this with you can help avoid having a setback on housebreaking.

Food – Be sure to bring the same food your’ve been feeding your pet normally on the trip. This helps to prevent digestive issues as well as ensures their comfort by not changing their normal feeding habits or worse yet by introducing potentially toxic chemicals or undesirable ingredients from a bag of puppy food that your find while traveling.

ID Tag – Make sure the tags on your pet’s collar or ID chip are completely up to date! Should your pet escape while you are on your trip, it’s likely to become even more spooked in a strange location and therefore can make it much tougher to catch.

Unable to bring your furry friend with you on vacation? No problem, check out this set of pet sitting report cards to use to help make their own vacation and unique and great one. 

5 Reasons Why A Strong Brand Identity For Your Pet Business Is Vital

5 Reasons Why A Strong Brand Identity For Your Pet Business Is Vital

In a world built on abundance, where clients have their unlimited choices—with numerous competitors offering similar products and services—becoming noticed is becoming more and more difficult. Now more than ever, it is important for a petrepreneur to have an effective brand and marketing strategy to consistently attract ideal clients.

So, what is the key to standing out from the pack? Having a BRAND WITH BITE.

In hopes to further help you with your business endeavors, we have included a free pet business branding checklist, be sure to download it today!

1 BRANDING BUILDS TRUST

Your brand is the first experience most clients have with your company. It’s the persona of your business—the voice, feeling, design, and strategy that calls your audience to action and compels them to stay. A solid pet business brand helps to serve as a visual reminder of who you are, what you stand for, and the problems you solve, so it is important to remain consistent and cohesive.

Before you jump straight to the design portion of your brand image, think about the adjectives you want people to think of when they think of your brand. Does your brand reflect those adjectives? If it is not, then your customers will wind up confused and your messaging will be muddied—not exactly the ideal situation if you want to attract your ideal client.

For example, the brand image below was created for a new pet business located in Texas. This business wanted to create a design that read as upscale and soothing while still projecting a modern minimalism. The softened blue palette gives their brand that soothing, trusting feeling and the thin, long fonts give off a dainty, upscale feeling.

2 – BRANDING MAKES YOU RECOGNIZABLE

Having a custom and cohesive guide for your brand visuals helps you create a memorable and recognizable image for your company. A simple logo alone does not make for a strong brand identity to start. Simply put, your pet businesses brand needs to be a series of thoughtful and professionally designed elements specifically created to help you be:

Distinct – stand out from the pack

Memorable – strong visual impact and therefore, easily recognizable

Cohesive – various print + digital assets that compliment each other while establishing a consistent message

Authentic – tells a story that is uniquely you

Iconic – allows your brand to be timeless while still being able to evolve

This pet business brand was designed to be distinguished and easily recognizable by utilizing bold and striking shapes to make their logo. To add a personal touch, it also showcases the client’s love of Boston Terriers. A set of patterns was also used to help further this brand’s all natural look and feel; since their treats are truly all-natural. After the launch of their new brand, their online and offline sales have nearly doubled. With a strong brand, your customers will have no problem remembering you for their future needs.

3 – BRANDING SETS YOU APART

With the pet industry consistently growing and not showing any signs of slowing down, it is more important than ever to set yourself apart from your competition. A strong brand identity leads to increased engagement, conversion, and growth. After all, first impressions matter and you’ll never get a second chance to make that first impression (you WILL be judged on how your brand or lack thereof, is initially perceived). Clients often make assessments on service or product quality based on how polished (or unpolished) a brand looks. So, if your brand image is less than stellar, you could be leaving sales on the table. A professionally-designed brand matters when it comes to everything you do and it adds value. Ultimately, it will give you a major competitive advantage because branding is a visual, tangible, and controllable area that will set you apart from your competition. Make your audience’s experience with your unique and tail wagging-ly exciting.

This pet business re-brand for Catnip Takeout is truly unique. Not only is it for a feline pet business, but also was designed and developed to only use two colors. This was then carried throughout the entire company branding. A custom typeface that uses a strong pattern was created to emphasize that this toy maker is known for their use of bold and beautiful patterns for their cat toys.

4 – BRANDING GIVES YOU CLARITY AND DIRECTION

There is no point in having a great pet product or service if your visual communication fails to connect your audience with your messaging. If your visual identity isn’t consistent and appealing then your audience may not take you seriously. Worse yet, your client or customer may choose your competitors instead of you – just because your competitors looked and felt more professional.

Branding is the key tool for meticulously connecting and presenting all of your communications in a way that provides clarity on your company differentiators and product offerings. Setting the brand standards for your company’s voice and visuals provides focus and guidance—no more aimless wanderings. With brand standards, you’ll be able to create content with intent.

An example of brand clarity and direction is seen here in The Tell-Tail Paw, LLC. This pet business’ brand was created and developed around the client’s formal background in gourmet baking and her love of literary classics. This brand was designed to exude a look of sophistication and class by using a bright, yet elegant color palette combined with a classy and upscaled pattern and iconography to match.

5 – BRANDING CONNECTS EMOTIONALLY

As mentioned previously, creating a consistent, cohesive brand will help to build brand trust and emotional connections with your target audience and since most consumers purchase based on emotion, it’s important to have this established from the beginning.

This pet business  knowing their audience well, had a sweet, bright and sophisticated brand look created that would instantly connect with her upscale clientele. In addition, the brand also included her two moms’ favorite colors: feminine pink and chocolate brown. To top things off, custom illustrations were created to further and solidify her brand. This logo has been around for years and yet still connects with customers today.

Are you a pet professional or burgeoning pet business looking to build your business while creating brand recognition? Get your paws on professionally designed pet business identity from Sniff Design Studio.

We’ll create an unique and one of a kind branding that will make your competitors howl with envy. 

Christmas Pet Sitting Report Cards

Christmas Pet Sitting Report Cards

Happy Pawlidays!

We have a NEW pet sitting report card pack now available to purchase and instantly download. These highly detailed and beautiful holiday themed pet sitter report cards will add an extra touch of Christmas cheer and will help set your pet sitting business apart from the pack.

Grab this holiday set and enhance the client experience for your pet sitting business this Christmas.

This ready-to-edit template comes with 10 festive dog designs!

Room to add in your pet business name + contact info.

Instant Download! Plus directions for Canva & Microsoft Word use.

By the way, even if you’re not specifically within the pet industry itself and find yourself watching a friend’s or family member’s pet; this collection will still serve as a great fit. So, go the extra mile for them and make their experience one that is filled with extra holiday love and Christmas cheer. Pawesome!

Connect with us on Facebook and share with us how you’ve used this new pet sitting report card. We’d still love to see!

Or, wanna join our pack? Yay! Click above. Sniff you soon!

Pet Branding Color Inspiration

Pet Branding Color Inspiration

Color is powerful. It has the power evoke subconscious emotions within us from creativity and inspiration to happiness and joy. While color may be a very personal choice, the underlying rules of color psychology need to be considered. By understanding these rules, you can have more control over the feeling your customers will have when they interact with your pet businesses’ branding.

I created a few color palettes for you to use as a source of inspiration as you embark on your pet business branding endeavors. All these color palettes are Pinterest-ready so feel free to grab, share, pin, and post these to your favorite social media platform.

Note: Since these are meant to help and inspire; please respect our copyright and do not crop or alter these in any way. The photos are not to be used on their own

BERRY BUNNY – This vintage color palette paired with aged and metallic blue exudes an essence of calm.

BRIGHT CALM – This bright color palette paired with softened blues and calming grays exudes sweet and serene cheer.

JUMP RIGHT IN – This playful color palette with warm oranges and cool blues exudes a witty and refreshing energy.

Urban Walk – This bright and urban inspired color palette exudes city flair and modernity.

The Collared – This earthy and colorful palette exudes playful and good natured sophistication.

French Fall – This classic and autumn inspired color palette exudes a whimsical and earthy vibe.

Lick This – This bold, fun and nature inspired color palette exudes outdoor friskiness.

The Crowned – This bright and adventurous color palette exudes a lively and light hearted mood.

Dark Beauty – This cooled and refined color palette exudes rich and sleek sophistication.

Purrfect Travel –  This light hearted yet luxurious color palette exudes an essence of soothed chic.

Pampered Pup – This soft and chilled color palette exudes a peaceful and pampered calm.

Crested Star – This bright and embolden color palette exudes an essence of rich brilliance.

Millennial Love – This playful and bright color palette exudes an essence of youthful whimsy.

Dog Gone – This lively color palette centering around delicious and brilliant greens exudes a vibe of canine romp.

Mr. French – This Parisian inspired color palette exudes an essence of elegant sophistication. Oui! Oui!

Bright Tails – This bright and lively color palette exudes an essence of spirited spring.

Embraced – This rich and luxurious color palette exudes a golden and intense sophistication.

Jump For Joy – This splashy and cheerful color palette exudes happy and active canine fervor.

Do you dig these pet inspired branding color palettes?

Would you like us to make one just for you?

One that will come with a fully customized pet branding package to help make you stand out from the pack?
Sniff it out:

It’s Our Birthday! We Have A Gift For You!

It’s Our Birthday! We Have A Gift For You!

It’s our birthday today! Yep, 15 years ago Sniff Design Studio®, was founded in tiny little apartment in the heart of San Francisco, on July 3rd, 2003. I had just quit my full time job to pursue my dream and starting a design studio all my own.

It’s been a long road, with lots of hard earned lessons, failures and successes. And to be honest, this little design studio is STILL something I look forward running on a daily basis and am truly grateful for. I LOVE animals and I LOVE to create, and to think that this simple premises is what has fueled this creative enterprise for this long – is amazing. I still wake up every day looking forward to work. I’m so grateful that I am able to make a living at creating for some of the best pet business (petpreneurs) entrepreneurs around.

Here is to all of the clients past and present. Thank you so much for your business. Thank you for entrusting me to be the creative force behind your business. Thank you for continuing to work with this here little design atelier. Thank you for simply choosing to work with Sniff Design Studio®.  None of this would have been possible without you.

So, with that, on to the promised FREE GIFT: A ‘pawsome’ pet themed pennant banner – perfect for celebrating your pet’s birthday. Heck, this also great for any dog crazed person out there who simply loves incorporate all things pet into their lives.

This pennant banner design was originally created back in early May for our in-house dachshund pup, Ms Mia. She turned 3. Naturally we had to throw her a pup party with family and friends to celebrate. We have modified this little birthday banner kit so that it can be used for both cat and dog ‘pawrents’. Dig it?

Enjoy!

*For personal use only please.