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Custom vs Premade Pet Business Branding: Which One is Right For You?

Custom vs Premade Pet Business Branding: Which One is Right For You?

Here at Sniff Design Studio®. We’ve long held close to our opinion that custom branding is not only the best option. It’s the only option. Our main pursuit has been. To center this design agency around taking clients through a custom branding process.

So, you may be surprised. To read that we also don’t believe that every single pet business needs a completely custom brand to start. In fact, we’d say that for a brand new burgeoning business, opting for a premade brand can be a fulfilling option. After all, we understand the inherent desire to focus on one’s branding efforts. And that is why. We decided to design and develop semi-custom premade pet business branding kits. Now available via our sister company: Sniff Design Basics®. Also, what makes these kits semi-custom is that they’re sold only once. Pretty neat, huh?

Wait a minute! I thought you only offered custom branding for the pet industry niche market.

You’re right! For quite some time we’ve chosen to do that. Yet, here are a few reasons why we have chosen to make this new type of service available.




The ever-changing and ever-growing nature of the pet industry. And the nature of professional needs stemming from it. And the main need we’ve encountered is the need for a professional brand identity. Alas, not all startups or small businesses can or are ready to invest in a fully-fledged branding option. Yet their desire to stand out is strong. They too deserve a brand that will help them find and fulfill their place in the industry.



In the past couple of years, we’ve noticed a huge shift in some technological advances. For example. There are now online programs and/or apps that have made a way to design and develop one’s own branding. This is known as DIY branding. Also, known as Build Your Own Branding – (BYOB).

While at first, it may seem like a good idea and an easy thing to do. Most often those that have chosen this route are left with branding that is weak and uninspired. What’s more, it can cost the one thing that is most precious. And once lost, is forever lost. That is time.

Time IS of the essence. And time IS money. And it’s never been truer than when it comes to DIY branding. The main reason we believe this to be actual. Is because a part of our clientele has come to us for our help, after trying a DIY option. Many of them in near tears. 

Lastly, just because one can attempt to design and develop a brand. Does not mean it’s a good idea. The fact is, most people attempting this are not trained and experienced designers. Unless of course, you actually are. If so, then pawesome! You do, you. You fabulous petpreneur, you. And it’s for very this reason that a DIY option may fit well.

Ultimately we’re not fans of DIY branding builds. With a large and growing part of our clientele coming from such failed attempts. We can attest to the vain nature of this type of pursuit. And hold to the belief that when it comes to branding and design, it’s best left to a professional.



We love designing and developing brands for pet industry professionals. We’re obsessed with it. Our premade branding kits are not only designed with this in mind. They are crafted for the sole purpose of being able to design openly and freely. To think that our love of design and the need to produce for the sake of it. Can work to serve others is the icing on our creative cake.


Now, before we delve into some of the benefits of premade branding for your pet business. We’d like to explain what premade branding kits are.

A premade branding kit is a completed and fully designed brand. An item that can, in part, be fitted to you. For example, when you select a premade brand kit of choice. The designer will then customize it with your business name, tagline, and/or any other included elements that need updating.




A premade brand kit can give you the ability to help advance your business at a fraction of the cost. While helping to garner and leverage your professional footing.



A premade brand offers you a professional design. It’ll also help to ensure that your brand has a more professional and curated style. Compared to that of a non-designer attempting to make on their own.



Investing in a premade brand is going to save you a LOT of time. Especially if you’re on your own attempting a DIY branding option. BYOB? BYOC!! B=build  Y=yourself  O=out of  C=chance.

So, if you are a pet business startup finding your footing. Or have a limited budget or are simply done with the DIY route. Yet aren’t quite ready to invest in a fully custom pet brand. Then a premade pet business branding kit, from Sniff Design Basics® can serve to be a great fit. Take a moment to sniff out some of them posted below.

Now, as a niche based pet branding design studio. We wanted to also cover a few reasons why a custom branding solution may be the better route.




When you work with a designer or creative agency. You will come away with a strategic brand design solely created with and for you.



Custom branding allows for room for revisions and refinement. This process is a collaboration between you and your designer. Since you know your business and the very nature of it, the best. Working one on one with a designer give you the ability to clearly and freely express your needs.



When you work with a designer or creative agency. You will come away knowing that your brand is 100% unique to your business.

So, if you a pet business ready to invest in a custom branding solution. Or your current brand isn’t quite conveying the high-end quality of the service(s), you now offer. Or if your pet business has grown but your pet branding hasn’t, then it’s time to work with Sniff Design Studio. Click the button below and get your paws on 2 of our sniff sweet branding suites. Ready? Set? Paw-yeah!

No matter what type of branding you choose. Making a strategic decision for your business is always the best call you can make. And we hope that this here post has been able to help you access and decide upon which path is best suited.

After all, WE ARE and will continue to be in the business of helping people put their love of animals to work.

sniff design birdy and heart product testimonial for Sniff Design Studio
Introducing Sniff Stickers: Instagram Story Stickers For Pet Businesses & Pet Lovers

Introducing Sniff Stickers: Instagram Story Stickers For Pet Businesses & Pet Lovers

I bet you’re wondering what Instagram story stickers are. Well, take a few moments to read what they are, and how to use them. Oh! Read on to discover how these little digital goodies can. Serve to be one of your most useful, and FUN social media marketing tools.

What is Instagram Story Stickers?

These are graphic design elements you can add to your Stories and videos. There are many types of stickers to choose from based on how you want to use them. Some are animated, while others allow you to make your Stories more engaging. In other words, they look amazing when added to your Instagram posts or stories. Yep, that’s right. You can also use stickers on your posts too. Wahoo!

Best of all. Story stickers are super easy to use. All you need is to pick the right sticker for each Story. Speaking of which, here are a few freebies to get you salivating. (Er…started.) 😉 

5 Free Sniff Stickers To Get Your Paws On

As you know we’re always adding new and easy-to-use digital goodies to The Paw Bar – our online store. One of our latest products is Instagram story stickers; named Sniff Stickers. From pet-related business themes to animal-themed sticker packs. These goodies are part of our ongoing collection created by pet lovers for pet lovers.

And as our treat for fellow petpreneurs and pet lovers; here are 5 free stickers to download and use.

Follow Us On Instagram & Nab This Freebie

1. Follow us on Instagram.

2. Send in a DM to confirm.

3. Stickers then sent to you via DM. Bam!!

Looking forward to seeing you add LOVE, BARK, and BITE to your stories.

 Wanna get your paws on even more? ‘Grrrreat!’ Click below to shop our Sniff Sticker packs.

Why Add Instagram Stickers?

They’re fun! And ultra-easy to use. What’s more?

Stickers are a great way to boost your Instagram marketing. All without being repetitive or too ‘salesy’. Also, using stickers in your Stories can help you showcase your creativity. How? Because these will help highlight YOU. In other words. They help highlight your branding personality in a much more creative way. And I bet you already know. The more engaging your Stories or posts are – the higher the chance to keep your followers coming back.

So that’s the power of these types of stickers. They help your business engage with fans and feel closer to them.

A Sticky Question For You

With the growing popularity of story sticker designs out there. We’re committed to creating and cultivating pet-inspired stickers that’ll help your pet business to easily stand out from the pack. So, we’d love your input regarding our Sniff Stickers.

What type of Instagram story stickers would you most like to see added to The Paw Bar? – our online store.

The Instagram story stickers I'd like to see added would be:

15 + 11 =

5 Tips To Boost Your Engagement With Instagram Story Stickers

Now that you’ve downloaded our free sniff stickers or perhaps you just purchased one of our Sniff Sticker packs. Here are five tips to help you quickly and easily level up your social media strategy and fun.

1. Test & Learn

Don’t overthink the use of adding in stickers to your Stories. The good thing with Instagram Stories is that content doesn’t have to be ‘pawfect’. Authenticity beats perfection. Any. Day. All you need is to test different stickers and how they can help you be more engaging.

Hence the reason why we’ll work to add an abundant source of various sniff stickers to our online store. After all, variety is fun and favorable.

3. Think Like Your Followers

All posts on your social media should be about your followers and not solely about your brand.

When sharing a Story with stickers, think like your followers.

What would get them to take part?

How can you best use a sticker to show you are authentic?

For example, try asking an amusing question. Or check in on your followers by asking them how they are doing on that given day.

2. Be Creative

Stickers can help you be creative in various ways. Try using different stickers with different objectives. For example, use stickers to help convey an inspiring pet quote. Or help convey an important question you’re asking your audience.

Think of stickers as a mini, yet powerful source of visual aid to give you lasting reach and awareness.

4. Make UGC The New Norm

UGC is short for user-generated content. UGC can help you to find new content for your posts or Stories that comes directly through your followers. It’s a pawesome little tactic to discover new ideas while giving your followers a chance to be a part of your brand.

One such example would be to set up a type of challenge. Or celebrate passionate clients/customers. People love to see when their content is shared by the very brand that they themselves admire. It’s a great way to give your followers some extra ‘furiendly’ recognition. Plus! It allows you to show how authentic real-life content for YOUR brand.

Winner winner, chicken dinner!

5. Sit. Stay & Play!

Here’s our best tip to remember about Instagram Stickers. Stickers can tap into our inner child to help us express ourselves in a truly unique and playful way. Be silly and use cheeky styled stickers. Be kooky and flower your stories with em’.

It may sound simple. But stickers can serve to make your brand stand out by giving it some extra LOVE, BITE, and BARK once mastered.

Last But Not Least. Why Instagram Story Stickers Matter

Remember, Instagram Story stickers are not only fun features to use. They can also be an integral part of your pet brand’s online strategy. All with the aim to help you to connect with your followers while building a ‘paw-thentic’ presence. With more than 500 million people using Stories every day. This means there are plenty of opportunities everywhere. Paw-yeah!

Now that you’re familiar with Instagram Story stickers and our Sniff Stickers, why not give it a try?

I’d love love love to see how you used this freebie. Please leave a comment below to let us know. Or tag us on Instagram or Facebook. And we’ll share it with our audience.

As you probably already know and simply because our audience and followers are already pawsome, these freebies are for personal or personal business use. Please do not sell, share or post these anywhere else without our permission. Thank you!

Using Canva for DIY Pet Branding and Design For Pet Businesses

Using Canva for DIY Pet Branding and Design For Pet Businesses

Back in the day, if you wanted to be able to DIY when it came to graphic design for your pet business, it was very hard. That is unless you were able to use a professional graphics program.  Or for that matter, had formal training in both design and program. Now, with the innovation of Canva, this has made the DIY capability become a reality.

So, what is Canva you ask? It’s a design and drag-and-drop platform. Giving users the ability to create graphics, presentations, posters and other visual content. Even better? It’s FREE. Oh-yeah Paw-yeah! Since this application is available online – this means that you don’t have to download a thing. Create a free account, log in and get-in.

In fact, here are 4 awesome Canva DIY design ideas to put in place and market your pet business.



It’s never been easier to connect, engage and advertise your pet business to a worldwide audience. With Canva’s library of pre-made templates, you’ll find an array of selections to chose from. And no matter the social media platform you’ll be able to create socials for Instagram, Facebook, Twitter and more.

Do you need more in-depth help with getting tailored social media graphics for your pet brand? Come and sniff out our Pet Passport Program. This monthly graphics program offers a ready-made solution for busy petpreneurs. Put the power of a design studio behind your business and let us help you fly with success.

Sniff Pet Biz Design Tip:
To keep these graphics in tune with your brand, make sure to use the same colors as assigned. Not sure what they are or don’t have a specific color palette in mind? Sniff out these pet color palettes for further inspiration.



Business cards are still one of the most memorable and tangible items a pet business can use.

Once in Canva and select the “business card” design type and then select from their library of layouts. Add in your content of choice and pictures and then viola! You now have a fab…er ‘furbulous’ card on hand.

Sniff Pet Biz Design Tip:
Use the front side for your contact info. Use the backside as a client discount or referral coupon. Viola! You now have two-in-one uses.



With several pre-made Canva layouts to select from, you’ll be able to create a poster all your own. This can serve as a great tool for you to advertise your pet-related services. Once done you’ll have the option of saving it as a print-ready file to download and print. Or send in and have Canva print them for you. Super easy. Superbly furry fun.

Sniff Pet Biz Design Tip:
KISS your poster – (Keep It Simple Silly). Keep the poster’s composition simple. These tend to be the most beautiful and memorable. Only use content that is essential. And create an elegant and sophisticated piece to help you stand out from the pack. 



Lead magnets are one of the best ways to grow your email list or for garnering more traffic to your web site or pet blog. These are freebies that one can create to attract more leads. Wanna know the best thing about freebies? It’s not only another great way to keep your audience’s attention but also to keep em’ coming back for more.

Sniff Pet Biz Design Tip:
Create a client checklist. This is great if you do a lot of how-to-posts or you’re teaching a specific topic. This can be great for dog-trainers wanting to share training tips. Or for pet sitters/pet walkers wanting to create a mini client onboarding list. Or for pet boutiques wanting to teach new food training options.

In fact, Sniff Design has been favoring Canva so much, that we are now including Canva templates in our store. Here in our resource store, you’ll find a growing collection of pet design templates. For example, you’ll find such items as pet sitting and pet grooming report cards. Pet social media graphic bundles – (both pre-made and  Canva template-based). Here at Sniff Design Studio, we love developing and designing new creative solutions. And in particular, fun DIY solutions.

Are there any pet business designs that you’d like to see us add to our online store? If so, let us know and drop a comment below. 


Last but not least, we’ll soon be launching an exclusive and new DIY Canva pet biz graphics program: Paw-N-Play. A plug-in-play social media and branding program providing a one-time and one-stop solution for your marketing and promotional efforts.

Freebie Friday – 5 Free Pet Business Social Media Graphics

Freebie Friday – 5 Free Pet Business Social Media Graphics

Sit, Stay and Sniff! – Free Fluffy n’ Fun Spring Inspired Social Media Graphics

Come and dig this set of pre-made social media graphics that’ll appeal to both your dog and cat audience. Use these funny and motivational pet quotes to help inspire your audience or to celebrate upcoming pet holidays. These JPEG graphics are set at 1080 x 1080 and are compatible with both Instagram and Facebook. If you’re already Canva-savvy, you can upload these files and add additional content to customize them even more. Oh yeah! Paw-yeah!

Since things have been pretty uncertain and rather chaotic, we’re going to be posting extra pet business digital goodies, pet biz marketing tips to help quickly you boost your business, pet graphic design resources, pet lover DIY projects, and more.

So, come sit and stay tuned for more of our sniff nifty Friday Freebie series and more.

I’d love love love to see how you used this. Please leave a comment below and let me know. Or tag us on Instagram or Facebook. If you do, I’ll share it with our audience. That way everyone will see just how pawesome you are.

Click above to tag Sniff Design Studio on Instagram. Sniff you soon!

 Click above to tag Sniff Design Studio on Facebook. Sniff you soon!

As you probably already know and simply because our audience and followers are already pawsome, these freebies are for personal or personal business use. Please do not sell, share or post these anywhere else without our permission. Thank you!

Time to PAWTY! & Free Dog Graphic Download

Time to PAWTY! & Free Dog Graphic Download

Dalmatians, Dachshunds, Chihuahuas…oh my!
From 2019 to 2020, time has sure flown by.

So, my fellow ‘fur-riends’, why not celebrate the new year with a dog-themed party? After all, our fur kids are indeed worthy of celebration. From dog themed garlands to brown bagged pup treats and more, let get your imagination running free and running wild. To help get your started here’s a free dog graphic download – Dog Goblets. Now, drinking your beverage of choice has never been more fun or imaginative. With 7 breeds to choose from you’ll have enough to invite all of Fido’s friends over to come and also enjoy. Or simply use these goblets to fill with your pet’s favorite treat and watch them eat in style.

This freebie find is via Rose Caramelle, a French boutique + blog dedicated to creating hand-made paper decorations for various celebratory events. To get your paws on even more goodies, please click here to visit her blog or click here to visit her lovely store.

I’d love to see what pawesome party you threw this year to welcome in 2020! Please leave a comment below or tag me on Facebook or Instagram and I’d be sure happy to join in celebrating your pet(s). Oh yeah-paw yeah!

We’d love showcase your creative work via this post. Click above to tag Sniff Design Studio on Facebook. Sniff you soon!

We’d love showcase your creative work via this post. Click above to tag Sniff Design Studio on Instagram. Sniff you soon!